2001 Annual Meeting

Embracing the Present and the Future

June 6-8, 2001
San Francisco, CA

The program for the 2001 SSP meeting is designed to help publishers not only look to the future, but also to manage and thrive in the present. The revolution in publishing isn't coming. The revolution is here and publishers are living within the revolution everyday. In order to have resources for the future, publishers must be financially successful today. And so, what is required to be successful this year and next? As publishers think about creating electronic content for the future, we must begin reengineering the production process today. What sort of impact will coding have on our copyediting and typesetting process today? Do we know enough about libraries based on our current experience selling subscriptions to successfully negotiate with consortia tomorrow? We know how to publish books and sell them the old-fashioned way, but do we know how to publish books that will sell in the Internet world? We see enormous change on the horizon, but must also manage our current businesses for success today.

The 2001 SSP Annual Meeting was designed with this dichotomy in mind. The decisions we make today will determine whether or not we make it to the horizon and are here to publish and enjoy the future. We do not have the luxury of planning for change, free of distractions, and without implementing change to our current processes. We hope these sessions will provide ideas and insight into the revolution that has arrived and will arrive again tomorrow.

Pre-Meeting Seminars - Wednesday June 6, 2001

The Totally Digital Workflow

Speaker: Joan Comstock, Sales Director, Cadmus Professional Communications

From manuscript submission to distribution online…. What would it be like to automate your publishing tracking system, from beginning to end? What are the stages involved? How can you do it all online? How would you plan for such implementation? This half-day seminar will present the possibilities and will stimulate you to think through your own needs and goals. Topics will include: The benefits of an online tracking system; Automating and streamlining peer review, editorial/production tracking, and sending files to online information aggregators; Encouraging authors to submit manuscripts online; File formats needed at various stages (EPS, TIFF, XML, PDF); Getting better control of your processing system; Sending files in various formats to several online aggregators with minimal effort – and at various points within the production process; Archiving your digital assets Set your vision for the future of your operation, and learn how much of it can be done now.

The Early Word on Pre-publishing Journal Manuscripts

Speakers:
Kent Anderson, ^bio NEJM
Nancy Rodnan, FASEB
Barbara Gordon, JBC
John Grinnell, Cadmus Professional Communications

One of the most radical and complicated changes in STM publishing has been the emergence of content published online outside of print distribution cycles. Creating logical citation schemes, correcting errors, generating versions, managing author and reader perceptions, and integrating with the print product demand careful planning. This session will bring together a number of pioneers in this area with real experience building and handling large-scale, sustainable early-online publishing operations. The panel will discuss citations, author/reader perceptions, risks and benefits, technical considerations, procedural effects, and integrating such practices with print.

Building a Digital Archiving Strategy

Speakers:
Vicky Reich, ^bio Assistant Director and Digital Librarian, High Wire Press
Atul Goel, Vice President of Technology, Cadmus Professional Communications

Knowledge Environments

Speaker: Bill Witscher, Associate Director, High Wire Press

Fast…easy…complete. Customers have always looked for resources that provide quick, accessible, reliable information. And if it was stored all in the same place, all the better. In the past, textbooks and journal subscriptions were the source for in-depth coverage of a subject. In today’s electronic world, information portals or knowledge environments have become an attractive alternative. What are the critical factors in designing a successful paperless subject collection? This half-day seminar focuses on what makes a knowledge environment work well and how to develop the plans to be a success. Starting an online collection: is it right for all subject areas? Is it right for you?; Knowing when to launch the site; Deciding what processes should and can be done in-house and what should be out-sourced; Determining who are the key people that need to be involved and at what stage; Identifying the key ingredients for success; Understanding the impact of the online knowledge environment on traditional publishing in that discipline; Creating a realistic business plan. Presenters will share their first-hand knowledge and experience, illustrating, through case studies, what has worked and what to avoid.

Thursday June 7, 2001

Surviving as a Publisher

Moderator: Blaise Simqu, ^bio Executive Vice President, Higher Education Group, Sage Publications, Inc.

Speakers:
Martin Maleska, Managing Director
Veronis Suhler
Keiron Hylton, Senior Vice President, Berkery, Noyes & Co.

What does the end-user need and want? The recent drive by publishers to link scholarly papers, to link references, to link to secondary databases, to link to each other, has the publishing community excited. After all this effort, is it what the research community wants? The focus of this session is publishing and conducting research in an electronic environment where hyper-linking is possible and quickly becoming a standard.

Database Aggregators

Moderator: Graeme Whitley, Director of Licensed Content, Elsevier Science

Speakers:
Karen Hunnisett, CatchWord
Brian Sweet, OVID

How are the new aggregators developing? Is the library market interested? Are research librarians using and acquiring these tools? Hear how a relatively new branch of the publishing community is taking shape.

The New Copyeditor

Moderator: Greg Fagan, ^bio Manager, AccessMedicine, McGraw-Hill

Speakers:
Sue Blair, Copy Chief, Time Magazine
Merilee Croft Olson, Managing Editor, Journals, John Wiley & Sons, Inc.
Cara Tate, Supervisor, Copyediting, Science Magazine

The first phase of this evolution was the transition from hard copy editing to electronic or on-screen editing. We are now in the next stage. Powerful new programs and macros have enabled copy editors to go beyond simple editing and “specking,” and they are now routinely handling tasks such as file conversion and cleanup, SGML/XML coding, and page layout and imposition. Three copyediting chiefs will discuss their organization’s respective approaches to copyediting.

Internet Booksellers

Moderator: Philip DiVietro, Director, Technical Publishing, American Society of Mechanical Engineers

Speakers:
Charles Decker, Editorial Director, Professional and Technical Books, Amazon.com
Dan Rush, Vice President and General Manager of Products, Fatbrain.com

How can publishers effectively market their products via the internet? Although dot.com fever has subsided somewhat over the last year, the publishing community continues to be in the forefront. The three rules of e-commerce are: content, content, content. Hear what works and doesn’t work. Come for an update from some of the leading online bookstores.

The New World of Library Consortia, Inside and Out

Moderator: Douglas LaFrenier, ^bio Director of Marketing, American Institute of Physics

Speakers:
Chrysanne Lowe, Director of Online Sales and Marketing, Academic Press
Christopher M. McKenzie, Director of Electronic Licensing, STM, John Wiley & Sons, Inc.
Beverlee A. French, Director for Shared Content & Interim University Librarian, California Digital Library, University of California
Deb deBruijn, Executive Director, Canadian National Site Licensing Project

In just a few years, the development of library consortia has changed the landscape of journal and database marketing. In this session, a publishing pioneer in consortia sales looks back to the beginning and forward to the future; another publisher examines the different types of consortia and the different sales approaches necessary for each; and a consortia leader looks at emerging goals, standards, and practices in consortia licensing. We’ll also hear firsthand about the ambitious creation of a national consortium for Canada, and how it will impact publishers.

Web-based Peer Review

Moderator: Bill Burke, Publisher, Journals and Technical Publications, AIP

Speakers:
Stephen P. Cohen, ^bio Manager, Electronic Publishing, IEEE Periodicals
Anthony Ross, VP and Director of Publishing Services, Academic Press
Karen Colson, Journals Publisher, American Geophysical Union

Do you or don’t you? Only your authors know for sure. More and more publishers are doing web-based peer review, and those who don’t are shopping for the “best” system. Publishers who have already taken the plunge will share their experiences: the successes, the pitfalls, the problems still to be solved, and the exciting future developments, including web-based peer review that seamlessly becomes web-based production and publication. We will hear from Society and commercial publishers using a variety of off-the-shelf and customized systems.

New Journals

Moderator: Blaise Simqu, ^bio Executive Vice President, Higher Education Group, Sage Publications, Inc.

Speakers:
Johanna Reinhart, Journals Director, ASCE

Gone are the days when a publisher could start a new journal and immediately count on the support of 1,000 institutional subscriptions. Some markets have reached saturation while others find new niches. Are publishers launching new journals or is it simply repackaging? Quietly, some publishers have ceased starting new journals while others continue to follow new trends and areas of study.

Friday, June 8, 2001

Upstreaming: Changing Expectations in Libraries & Information Provision

Moderator: Julia Gelfand, Applied Sciences Librarian & Bibliographer, University of California at Irvine

Speakers:
Dr. Lynn Silipigni Connaway, Vice President, Research and Library Systems, netLibrary
David Kohl, Dean of Libraries, University of Cincinnati
Cynthia Hill, ^bio Manager, SunLibrary, Sun Microsystems
Alex Holzman, Manager, Consortia Sales & New Media Partnerships and Senior Editor, Cambridge University Press

Libraries are challenged by new waves of technology and readership patterns. While needing to maintain traditional roles of serving print and media formats, the digital proliferation forces libraries to adopt new models to deliver information. Library users have expectations and in their role as consumers have urged that information be provided via the most expedient and technologically enhanced methods. There is an economic and technological curve still needed for this to happen. This session will explore how different libraries and publishers will face the challenges.

Research in the 21st Century: Trends in Library Collections and Access

Moderator: Carol Reese, Cybrarian, Cybrary Department, Knowledge Management Division, American Society of Civil Engineers

Building on the third keynote session, this panel will explore what the collection management trends are for research and instruction. With more consumer interest towards electronic access and the need for libraries to transition collections, there remain some serious concerns. One myth that is percolating is that online means free and easy to use, when in fact access is often very expensive and not very user-friendly. With these issues in mind, libraries need to explore the best ways to promote research and instruction, offer library users confidence in finding and using their materials, and create appropriate environments that are conducive to learning and research. Active audience input is encouraged.

Book Publishing: Tradition and Transition

Moderator: Eric Pepper, ^bio Director of Publications, SPIE – The International Society for Optical Engineering

Speakers:
Norma Brennan, Director of Publications, American Institute of Aeronautics and Astronautics
Kenneth Moore, Director, IEEE Press, Institute of Electrical and Electronics Engineers
Joel Stein, Editorial Director, Architecture and Engineering, John Wiley & Sons, Inc.
Robin Mellors-Bourne, Director of Publishing, Institution of Electrical Engineers

This panel discussion will examine how publishers view the future of scholarly book publishing and the factors that are influencing strategies to maintain and build successful book programs. Publishing professionals from scholarly associations, university presses, and commercial publishers will participate. Topics include: Economics of scholarly book publishing; Market factors and trends affecting book publishing strategies; Business strategies; Marketing strategies; Changes in book acquisition and production; Trends in academia; The future of printed/bound books; The impact of electronic technologies. Participation and questions from the audience will be encouraged.

CrossRef/Linking

Moderator: Graeme Whitley, Director of Licensed Content, Elsevier Science

Speakers:
Chris Shillum, ScienceDirect, Elsevier
Diane Bittern, Ovid, OpenLinks
Ed Pentz, ^bio Executive Director, CrossRef

CrossRef is now over a year old. Should we all be connected? An overview and update on the progress of the CrossRef initiative.

Digital Rights Management

Moderator: Edward W. Colleran, ^bio Director, Publisher Relations, Copyright Clearance Center, Inc.

Speaker:
Scott Edwards, Associate General Counsel, Software and Information Industry Association
David Sidman, ^bio CEO, Content Directions
Matthew Moynahan, Sr. Vice President & General Manager, Reciprocal, Inc.
Anthony Ross, VP and Director of Publishing Services, Academic Press

The digital content economy has inspired you to pursue a digital store and now you have to decide how to manage it. The publishing community is wrestling with the various levels of access a customer can have. How to package, sell, and distribute digital content. The technology exists for all types of configurations but it comes with a price. Publishers can consider backlists, content databases online, subscription based business, selling single downloads, and a host of other variables.

Re-engineering the Production Process

Moderator:

Speakers:
Martin O. K. Paul, Director, Electronic Publishing, Scientific American, Inc.
Wendy K. Shank, Production Manager, American Association for the Advancement of Science
Nick Carr, General Manager, Allette Systems
David Silverman, President, The Clarinda Company

New technology, new tools, and new customer expectations are driving publishers to reshape content for speed and multiple delivery options in the new century. When existing systems designed to fulfill last year’s requirements won’t do the job any longer, is it time to start over, or can the skillful reprocessing of current methods really work? ‘Reengineering the Production Process’ will discuss ways to evaluate and rethink your workflow in order to achieve the results your customers and members now demand.

Reference Publishing: Changes in the Marketplace

Moderator: Julia Gelfand, Applied Sciences & Engineering Librarian, University of California, Irvine

Speakers:
Royalynn O’Connor, Director, Business Development Group, Oxford University Press
Mary Jo Godwin, Senior Marketing Manager, Oryx Press
Robert Kieft, PhD, Director of Libraries, Haverford College

As the reference function in most academic and public libraries is changing to reflect more digital services to support electronic content, the nature of publishing changes too. This session will cover how scholarly and trade publishing is responding to how libraries are reinventing their reference functions, directions in e-reference tools, the book versus the serial, the collaborative environment of new partnerships, marketing and promotion strategies for reference works, the role of reviews and related issues.