Navigating Change

May 28-30, 2003
Baltimore, Maryland

The challenge facing publishers and librarians today is how to deliver content to their users in a world where the rules are changing faster than the content can be converted to electronic form. The sessions planned for the 25th Annual Meeting of the Society for Scholarly Publishing are designed to address the issues confronting publishers and affecting libraries.

We invite you to join us to explore and discuss ways that enable you to meet your users’ need for access to information within constricted budgets. The program offers a blend of tools, experience and technology that will provide you with new answers and with key questions, leaving you better equipped to deal with the decisions on your desk today.

Pre-Meeting Seminars - Wednesday, May 28, 2003

XML Workflows: Getting and Using XML Effectively

Moderator: Bill Kasdorf, ^bio President, Impressions Book and Journal Services

Speaker:
D.J. Rausch, System Integration Engineer, Beacon Publishing Services

Publishers have come to realize how important XML is to the future — but few are realizing concrete benefits from it today. This seminar is designed to show two sides of XML. The first part is an overview of a variety of XML workflows, with concrete real – life examples, showing that there are number of ways XML can be obtained and used in the editorial and production process. The second part focuses on how to use XML for presentation on the Web; it will consist of a “live” demonstration of three viable options for rendering XML online using XSLT for transformation to HTML, using XSL-FO, and using an XML-based composition system (3B2). The advantages and disadvantages of each option will be thoroughly discussed. No prior knowledge of XML is necessary; this seminar is designed to help you understand the possibilities for using XML effectively.

 

The Evolution of Licensing and What It Means to Our Business Strategies

Moderator: Carol Richman, ^bio Director of Licensing & Electronic Publishing, Sage Publications

Speakers:
Julie Steffen, ^bio Associate Journals Manager and Director, Astronomy Journals, The University of Chicago Press
Jan Peterson, ^bio Vice President for Content Development for Infotrieve, based in Los Angeles
Tom Ryan, Director, Site Licensing, AAAS
Keith Murphy, Associate Director, Worldwide Copyright Management

Licensing content has progressed from allowing permissions for reuse of content, to translation rights and allowing full text in aggregated products and databases. And, as many publishers develop systems to deliver content to users, licensing increasingly involves the users of content. The focus of this seminar will be on sharing information about how licensing has evolved over the last ten years. Special attention will be given to licensing agreements, licensing content, and developing infrastructures that help manage content and agreements. Other Presentations: Alma Wills

 

Linking Implementation

Moderator: Ed Pentz, ^bio Executive Director, CrossRef

Speakers:
Chuck Koscher, ^bio Director of Technology, CrossRef
Jenny Walker, Director of Sales and Marketing, Information Services Division, Ex Libris, Inc.
Oliver Pesch, Senior Vice President, Chief Architect, EBSCO Publishing
Jim Mouw, ^bio Acquisitions Librarian and Electronic Resources Officer, The University of Chicago Library
Stephen P. Cohen, ^bio Manager, Electronic Publishing, IEEE

It’s been said in the scholarly community that “if it’s not online, it doesn’t exist,” but now it’s also true that “if it’s not linked, it doesn’t exist.” Linking has grown very complex in the last few years, and users’ expectations are always increasing. Linking involves primary publishers, secondaries, libraries, and new organizations and standards such as CrossRef, DOIs, and OpenURLs. Organizations providing online content need to think about outgoing and incoming links and how to make their systems as dynamic as possible. What’s the best way to go about linking? What are the key things to consider about linking? What are the main trends in linking developments? This seminar presents a distinguished panel of linking experts who have practical experience and will share their knowledge.

 

Pricing and Value in Electronic Literature: Validating Pricing Policy in a Complex Market

Moderator: John Cox, ^bio Principal, John Cox Associates

Speaker:
Andrea Powell, ^bio Product Development Director, CABI Publishing and Vice-Chair, Association of Learned & Professional Society

The establishment and implementation of effective pricing policy is fundamental to the survival and ongoing prosperity of any business. Pricing printed books and journals has left publishers ill prepared for the complexity of setting appropriate prices for electronic products in the library market. Electronic information enables libraries to deliver content to many users direct to the desktop at the same time. Issues of institutional size, bundling separate titles into packages that are really databases, the emergence of consortia seeking “bulk deals,” and the potential exclusion of small publishers from such deals force us to become more innovative in our pricing. This seminar presents an overview of current pricing practice. It will examine some of the pricing models that are in use for journals and eBooks. It will compare and contrast the effectiveness of these models in both maintaining publishers’ revenues and meeting market requirements. It will also examine ways of assessing “value-for-money” in current pricing practice. It will review some of the initiatives that are developing to give small publishers—particularly societies and other nonprofit publishers—might find their “place in the sun” by creating alliances or coalitions to provide content to consortia.

 

Content Management

Moderator: Ed Colleran, ^bio Director of Publisher Relations, Copyright Clearance Center

Speaker:
Bette Brunelle, ^bio Executive Vice President, Products and Services, Ovid

Content is king, content is king, all hail the king! Never before has there been such a buzz around content management as there has been with the advent of digital information. The more sophisticated the technology, the more diverse the content distribution methods and the more crucial content management is to creators, users, and distributors of digital information. This seminar will cover issues relating to licensing; rights management and rights protection following a model that considers technology as an enabler; process and systems to be used; licensing issues; and the impact of user role changes. Other Presentations: Pamela Bluh, Steve Sieck

 

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Thursday, May 29, 2003

Scholarly Publishing 25 Years From Now

Moderator: David Seaman, Director, Digital Library Federation

Speakers:
Jim Neal, Vice President, Information Services and University Librarian
Mike Tansey, CEO, Thompson Scientific
Sara Miller McCune, Publisher and Chairman, Sage Publications, Inc.

Twenty-five years ago, when the Society for Scholarly Publishing was formed, we could not have predicted the exciting and destabilizing changes that have occurred in scholarly research and the dissemination of ideas since then. Today, with electronic dissemination the norm and with new shifts, synergies, and schisms occurring between publisher, author, audience, and archive, the act of prediction is harder than ever. Nevertheless, a journal publisher, a database publisher and a librarian will attempt to look forward 25 years to the 50th conference of the SSP and predict how scholarly publishing will appear then.

 

Competing Models of Online Access

Moderator: Robert B. Allen, Professor, College of Information Studies, University of Maryland

Speakers:
Bernard Rous, ^bio Deputy Director/Electronic Publishing, Association for Computing Machinery
Robert G. Care, Director, Information Technology and Science, IEEE Computer Society
Lee Giles, David Reese Professor, School of Information, Science and Technology, Penn State

In this session, speakers from the researcher and publisher perspectives confront one other on open access to journal content, the business of scientific publishing, and how to best serve the public good. This panel uses the field of computer science, and existing digital resources in this field, for a focused case study on these controversial issues.

 

The Career Doctor

Moderator: Eric Newman, Publishing Consultant

Speakers:
Willa Perlman, Partner, Media Practice, The Cheyenne Group
Susan Gordon, President, Lynne Palmer Executive Recruiter, Inc.
Patricia Frame, Managing Consultant, Strategies for Human Resources

Leading executive recruiters will join a Human Relations Consultant in a practical, focused panel identifying the special problems and opportunities in today’s tight and dynamic job market. Speakers will address the concept of ‘fit,’ changing industries and functions, common mistakes, and what each of us can do to find the right position. Questions and audience participation is welcomed.

 

Understanding Usage and Abusage

Moderator: Michael Mabe, ^bio Director of Academic Relations, Elsevier Science

Speakers:
Michael Mabe, Director of Academic Relations, Elsevier Science
Peter Shepherd, Project Director, COUNTER
Anthony Watkinson, Visiting Professor, City University, London

Knowing our users requires both qualitative and quantitative assessments. It's more than data - so what does it all mean? Learn about latest developments in usage data and gain insights from studies that go beyond an analysis of article usage to examine user behavior with online journals.

 

Designing for the Scent of Information

Moderator: Tom Richardson, Business Manager, New England Journal of Medicine

Speaker: Jared Spool, Founding Principal of User Interface Engineering

If you have thousands of pages of really cool stuff on your site, how do users find what they are looking for? Turns out that the content itself has to pull the user to it. The stronger the pull, the more likely the user will find it. In this presentation, Jared will discuss how to organize your site to pull users to the right place. He’ll talk about User Interface Engineering’s recent research on how people find information on large web sites. Jared shows you plenty of examples of sites that work well and those that don’t. He’ll discuss how the quality of links affects whether users click on them; how longer pages actually help users get where they are going faster; the 3 types of graphics: navigation, content, and decorative and the importance of each; how users follow a scent and four ways your design could be blocking their smell.

 

Research Patterns of Scholars

Moderator: Richard Fyffe, Assistant Dean for Scholarly Communication, University of Kansas Libraries

Speakers:
Alexander Friedlander, Associate Professor, Drexel University
Jim Glickman, President, Glickman Research Associates
Pat Sabosik, Vice President and Director of Global Marketing, Factiva

This panel will explore the impact of information technology on research patterns and behaviors and the implications of this impact for publishers. New technologies are increasing the amount and kinds of information that can be disseminated -- for example, instant text messages, very large sets of numeric data -- and the ways in which information can be represented and processed. What effects do these new technologies have on our cognitive abilities to process information? Will they make large amounts of information more manageable? Panel topics will include the impact of next-generation search engines; the potential of advanced knowledge-representation technology; and the effects of e-mail and instant messaging on our ability to handle the load of presenting and interpreting text.

 

Now that We’re Online, Where Is the “Value Added”?

Moderator: Joan Comstock, Sales Director, Cadmus Professional Communications

Speakers:
Audrey Melkin, ^bio Vice President, Publisher Relations, Ingenta, Inc.
Douglas LaFrenier, ^bio Director of Marketing and Sales, American Institute of Physics
Colleen Finley, Project Manager, Wiley InterScience, John Wiley and Sons, Inc.

What can you add to your basic presentation of content to entice your end users? Have you considered the following? Reference linking — forward, backward, and out to other databases and publications. Multimedia — audio, film, software programs. Online advertising. Services from your online vendor — consortium agreements, subscription services, article-based publishing, single-article sales, marketing. Have others tried them? Do they work?

 

Online Learning - Tips From Those Running Programs that Work

Moderator: Eamon Fennessy, ^bio Chairman and CEO, The Copyright Group, Inc.

Speakers:
Matt Pittinsky, Chairman, Blackboard, Inc.
Dr. Michael Fordis, Director, Center for Collaborative and Interactive Technologies Baylor College of Medicine, Houston, TX
Paul Jesukiewicz, Director, Advanced Distributed Learning Co-Laboratory

We’ve heard lots of ‘buzz’ about online this, online that, distance education, tracking courses, etc. The BIG questions are: How do I, as a publisher, or vendor, grasp a portion of this market and what is the status of online learning initiatives? Hear what those who are toiling in this ‘vineyard’ say about their experiences.

 

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Friday, May 30, 2003

Tools and Strategies for Content Management

Moderator: Maureen Kelly, Consultant

Speakers:
Linda Drumheller, ^bio Director, Editorial Production, American College of Physicians
Lisa Bos, ^bio Vice President and Chief Architect, Really Strategies, Inc.
Jabin White, ^bio Executive Director, Electronic Production, Elsevier Science

Now that my journals are online how do I publish smarter and better? Web publishers know that everything is different. Content management has many definitions and just as many vendors offering solutions. Based on a newly released research report, a noted industry consulting firm provides an overview of content management strategies, tools and vendors. Two publishers share first hand accounts of their experiences implementing new tools to improve workflow, gain efficiencies and reduce delays in publishing content to the web. Includes handouts, web links, other resources. This is a companion panel to “Tools and Strategies for Managing Digital Assets.”

 

Tales From the Front -– How to Survive the Dog-Eat-Dog World of Scholarly Web Publishing

Moderator: Bill Silberg, ^bio Sr. Vice President & Executive Editor, Medscape, Inc.

Speakers:
Jack Ochs, ^bio Director, New Product Development, American Chemical Society-Publications Division
Richard Newman, ^bio Associate Director, HighWire Press, Stanford University
Terry Van Schaik, Senior Acquisition Publisher, Lippincott Williams & Williams

The Web was supposed to change everything when it came to publishing, and perhaps no more so than in the not-for-profit, association and scholarly society world, where digital technology promised to make communicating with and serving members and other constituencies faster, more personal, less expensive and more effective. But one thing that this new medium did not change is the complex process of negotiating the internal workings of the scholarly world so that a Web initiative can be developed and implemented effectively. In this session, a panel of publishing veterans will review some of the challenges faced by those charged with crafting or carrying out a Web strategy in an association, society, academic or other not-for-profit setting. They’ll look at how “political” and other considerations often shape not just strategic but tactical considerations when it comes to Web publishing and offer some practical advice for how to navigate these challenges.

 

Digital Delivery in a Post DMCA World: Challenges and Opportunities for Publishers

Moderator: Sue Kesner, ^bio Director, Publisher Relations, Infotrieve

Speakers:
David Brown, Head, Publisher Relations, The British Library
Joe Dillon, Director, Sales Administration, IEEE
Bruce Funkhouser, Vice President, International and Business Operation, Copyright Clearance Center, Inc

Digital transmission of documents opens up endless possibilities for distribution unavailable in the world of paper. Current copyright legislation, while specifically protecting the rights of the creators, leaves other areas open to interpretation. This session will explore how the Digital Millennium Copyright Act, the European Directive and other current copyright legislation affect day-to-day business for our panelists: a primary Publisher, and representatives from the British Library and the CCC.

 

Emerging Sources of Revenue in Book Publishing - e-Books databases, POD

Moderator: Rick Lugg, ^bio R2 Consulting

Speaker:
Kirby Best, President & CEO, Lightning Source, Inc.
Richard Rosy, Corporate Vice President netLibrary, a Division of Online Computer Library Center, Inc.
McKinley Williams, International Vice President, New Media, Pearson Education

Though the initial eBook hype has evaporated, sale of digital content and its derivatives still points toward the future of publishing. In this session, representatives from Lightning Source, netLibrary and Pearson Education offer their perspectives on the $1 million per month print on demand market, sales models for eBook content to libraries, and integration of content into Course Management Software and elearning environments. We’ll also discuss the merits of publisher and intermediary-hosted products and systems, packaging and delivery of content, and both immediate and long-term sources of revenue. Be there!

 

Library Funding: Issues and Trends Through 2010

Moderator: Elliott Shore, Constance A. Jones Director of Libraries and Professor of History, Bryn Mawr College

Speakers:
Marilu Goodyear, Vice Chancellor for Information Services, University of Kansas
Martha Kyrllidou, Senior Program Officer, Association of Research Libraries

The costs of serials and library budgets have been the subject of intense debate for years. With the ascendance of the digital library, library budgets have changed and institutional funding decisions have evolved in response. This session will cover funding trends, spending shifts, budget issues librarians are facing and the mid- to late-decade outlook for research libraries.

 

Tools and Strategies for Managing Digital Assets

Moderator: Barbara Meyers, ^bio President, Meyers Consulting Services

Speakers:
David Ades, Public Relations Director, eMeta Corporation
Joel Plotkin, President, eJournalPress
Theresa Pickel, Division Director, Allen Press, Inc.

Now that my journals are online, where do I go from here? Successful publishing on the Internet requires new thinking and new tools. This panel examines different technologies and approaches for publishing scholarly content on the web including electronic peer review and managing digital art (Joel Plotkin); web services and flexible business models (David Ades); subscription management: what strategies and systems do you need to deal with new business models for print and online subscribers that include institutions, individuals and members with special access. What’s new, what’s working and when will it all tie in to your web site metrics (Theresa Pickel)? Includes handouts, web links, other resources. This is a companion panel to “Tools and Strategies for Content Management”.

 

The Great Debate: “Be it resolved…that it is time to kill print.”

Moderator: Deb Debruijn, Executive Director, Canadian National Site Licensing Project

Speakers:
Stephen Moss, Vice President, Institute of Physics Publishing, Inc.
Adrian Alexander, ^bio Treasurer, BioOne, Inc.
David Kohl, Dean, University Libraries, University of Cincinnati
Keith Seitter, ^bio Deputy Executive Director, American Meteorological Society

Don’t miss this conference-first: an engaging and entertaining formal debate on a critical issue, complete with rigorous intellectual reasoning and spirited repartee. Speakers from the publisher and librarian communities will be paired in PRO and CON teams, to present persuasive arguments, rebut their opponents, and engage the audience in declaring a winner. Gracious decorum compulsory. Bow ties optional.