2003 Fall Seminars

The SSP Education Committee offered these four great seminars in November of 2003! Scroll down to see the presentations available for viewing.

Questions? Contact October Ivins or Lois Smith.

 

STM Publishing 101: Content and Editorial Basics and Digital Workflow

Friday, November 14, 2003
American Society of Association Executives
Washington, DC 20005

Seminar Leaders: Greg Fagan, Editorial Manager, AccessMedicine, McGraw-Hill; Eileen M. Kiley, Manager of Archival Publications, Materials Research Society.

Content is king. Although the format and the ways that it is delivered have changed greatly since the early days of hot lead type, high-quality content remains the lifeblood of STM publishing. But how is content developed and disseminated to an appropriate audience? Who creates it? Who reviews it? How is it altered as it goes from author to editor to publisher, and then finally through the production process to publication via print and electronic media? What are the appropriate formats (SGML, XML, HTML, PDF, etc.) and delivery methods (print, online, PDA, etc.)? This introductory-level seminar will provide a comprehensive look at how scientific/medical content is developed and produced, from authorship to publication and all the links in the value chain in between. No specific skills or knowledge are needed for this seminar. Just bring your curiosity and enthusiasm!

Topics to be covered:
· Why authors choose to submit their papers to certain journals
· The criteria for accepting articles for publication
· Why a good editor is critical to a journal's success
· The peer review process: what is it, and why is it so important?
· The role of the publisher: does it add value to content?
· A primer on impact factor and its importance in journal publishing
· Electronic peer review and content management
· Identifying the best delivery methods for reaching your target audience and preparing your content accordingly
· Preparing materials for publication in print, on line, and other formats, with a focus on digital production, including manuscript tracking, copyediting, composition, and handling digital files (for both text and graphics) from authors.

Who should attend:
· People new to STM publishing
· Production editors who seek a better understanding of the editorial process
· Production managers
· Copy editors
· Editorial assistants
· People from any area of publishing who would like a broader perspective
· Undergraduate or graduate students considering a career in publishing

Speakers:

Greg Fagan, Moderator, is Editorial Manager for AccessMedicine in the Medical Internet Publishing Division of McGraw-Hill, where he oversees the on-line publication and development of prestigious medical texts and related content under the AccessMedicine rubric. Greg is an active SSP member, having served on several Annual Meeting Program Committees and the Education Committee, in addition to being a frequent speaker/moderator. Greg also served as Editor of Scholarly Publishing Today and the SSP Bulletin.

Monica Bradford, Managing Editor, Science Magazine, will provide an overview of scientific journal publishing, including the importance of publishing research and clinical results, why authors submit articles to certain journals, criteria for acceptance, an explanation of the peer review process and its importance, how a journal's impact factor can affect submissions, and the role of the journal editorial board.

Jim Testa, Manager, Publisher Relations, Institute for Scientific Information, will give a primer on impact factor, as determined by the Institute for Scientific Information — what it is and isn't, how it is used and sometimes misused, and its importance and proper place in the world of journal publishing. He will also define the role of the secondary publisher in scientific/medical publishing.

Bill Detmer, M.D., CEO, Unbound Medicine, will speak from the unique vantage point of both a physician and a software developer. This gives him a good understanding of how doctors use medical content and the ideal formats for delivering it to them. He will provide an overview on how to optimize content for delivery to its target audience. In addition, he will discuss the development of Harrison's On Hand, a product developed for handheld computers by Unbound Medicine, and a scientific evaluation of that product conducted at the University of Virginia.

Ralph Youngen, Assistant Director, Advanced Technology and IT Publications, American Chemical Society, will address how the production process has become increasingly digitized in recent years. Authors and editors have wider access to sophisticated new tools for manuscript preparation, editing, and digital image creation, and publishers have responded by employing digital methods for manuscript tracking, copyediting, content tagging, and composition. Ralph will address these issues from the perspective of a large publisher of scientific content.

Michael Gates, Specialist, Editorial Systems and Services, will discuss the content management side of peer review. In the rush to provide content online, the internet's potential as a workplace -- as a means to an end and not just an end in itself -- was overlooked. Now, web applications designed to facilitate the peer review cycle put exciting new tools in the hands of publishers and editors. The challenge: how to impliment and integrate this tool with existing systems.

 

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Technology Blitz: Making Sense of the Technology Landscape for Publishers

Monday, November 17, 2003
Drexel University, Philadelphia, PA

Seminar Leaders: Frank Stumpf, President and COO, SPI Publisher Services; Barry Bealer, President/CEO, Really Strategies; and Julie Steffen, Associate Journals Manager, University of Chicago Press

Today's publishing professional is challenged (and often confused!) by an exciting mix of technologies for publishing scholarly information. These technologies are being applied to areas such as author content creation, peer review, production, print and Web delivery, and, most significantly, how content users access and interact with the content. This advanced-level seminar is intended to help you sort out some of the mysteries of this technology blitz and help you meet some of the challenges it presents. Our speakers— experienced and savvy publishing professionals— will share their insights, practical experiences, and prognostications. A lively technology panel discussion will conclude the session, reviewing the day's topics and other insights from the panelists.

Topics to be covered:
· Current trends in publishing technologies—a view from Seybold Reports
· Manuscript tracking systems
· Linking
· Content management

Who should attend:
· Publishing business and marketing executives
· Production and electronic publishing managers
· Technology managers

Speakers:

Mark Walter is a senior editor at Seybold Publications (www.SeyboldReports.com), the premier provider of media technology guidance to publishers and their suppliers since 1970. A 20-year publishing industry veteran and a Seybold analyst since 1987, Walter is well known as a writer, speaker, and consultant in areas affecting collaborative publishing systems. Today he leads Seybold's coverage of XML and content management technologies and also directs the Seybold Consulting Group. Presentation: The Next Wave Of Publishing Technology

Patti Ward has been with Lippincott Williams & Wilkins (LWW) for seven years. She started in the journal production department and then the finance department, concentrating on vendor management and contract negotiation before taking over as Project Manager for the Editorial Manager Pilot project in January 2002. A year later, she became head of the newly created Editorial Solutions Group, which delivers editorial technologies and workflow tools to LWW society and proprietary editorial offices, including the enterprise implementation of electronic manuscript submission and peer review tracking.

Chris Biemesderfer, Principal of Seagoat Consulting, consults for numerous professional societies and academic publishers in the area of information dissemination via computer networks. He assisted the University of Chicago Press during the development of its on-line peer review system. He has offices in Washington, D.C., and Tucson. Presentation: Web-based Peer Review: Whatever For?

Chuck Koscher is Director of Technology at CrossRef. In his two years at CrossRef, he has been involved in improving the linking infrastructure for its members' scholarly publications. As a technologist, his focus is on implementation concerns driven by data management and data quality, and on the development of new services and standards initiatives. Chuck has more than 15 years' experience in software services relating to content management and structured data delivery systems. Presentation: The State of Linking and Searching

Lisa Bos is the cofounder, vice president, and chief architect at Really Strategies. She manages a staff of content engineers in their successful completion of client projects. Lisa is a recognized industry professional with over 10 years of hands-on data architecture, data analysis, content transformation, and project management experience. She is an expert in the design of XML-based content management systems and in the integration of those systems with Web sites and other output media. Presentation: Content Management For Publishers

John Muenning, Electronic Publishing Development Manager in the Journals Division of The University of Chicago Press, manages the development and implementation of electronic publishing technologies. He has led development on SGML-based publishing systems and Penta typesetting for the Press since 1994.

Jabin White is Executive Director of Electronic Production at Elsevier, serving the Health Sciences Division and dedicated to topics such as markup languages and supporting tools, content management, and workflow engineering. Before joining Elsevier, White was the content specialist for Unbound Medicine, a company specializing in delivering content to physicians via handheld devices and Web technologies.

Linda Drumheller has 25 years of experience in electronic publishing. She is Director, Editorial Production at the American College of Physicians, the nation's largest medical specialty society.

 

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Libraries, Licenses, Institutional Budgets, and Consortia: What's a Publisher To Do?

Wednesday, November 19, 2003
Drexel University, Philadelphia, PA

Seminar Leaders: Ann Schaffner, Coordinator of Institutional Research & Improvement, Franklin W. Olin College of Engineering; and Mady Tissenbaum, General Manager, Journal of Bone & Joint Surgery

Whether they account for 10% or 80% of your sales or circulation, libraries are important, and they are being buffeted by forces beyond their control (and yours!). Listen and learn as librarians tell you what works for them and what turns them off. What drives their purchasing decisions, and how can you influence those decisions? If your new product is just what they need, how can you communicate that to them? Is price the major determinant of purchase, or does service count too? When librarians talk, do you listen?

Topics to be covered:
· Archiving and managing digital collections: the library perspective
· Library budgets in a higher education environment: how purchasing
decisions are made
· Marketing to the librarian
· Insider’s view of consortia
· Subscription agents: ally or enemy?
· Librarians’ view of journal aggregators

Who should attend:
· Marketing managers and staff
· Product development managers
· Business managers and consortia staff
· Executives involved in strategic development

Speakers:

Ann Schaffner, Moderator, is Coordinator of Institutional Research and Improvement, Innovation & Research at Olin College. Previously, she worked with Brandeis University as Associate University Librarian for Research Services, Instruction and Planning, and Associate Director for Public Services. Schaffner has many publications to her credit and is a frequent speaker on library issues.

Peggy Seiden has been College Librarian, Swarthmore College Library, since 1998. Her previous experience includes the position of college librarian at Skidmore College. Seiden will give an overview of the changes, challenges, and choices facing college libraries today. She serves on the American Library Association Council and on the Board of the Research Libraries Group and is the author of many publications. Presentation: The Digital Transformation of Scholarly Communication

Carol Bekar, Executive Director, Knowledge Integration Resources, at Bristol-Myers Squibb. Carol, with the Informatics Senior Leadership Team, develops and implements enterprise knowledge management strategies. Since joining the company in 1991, she has led several major initiatives that have increased its competitiveness. The department she leads is a multi-million dollar, multi-department service with a staff of 62, located in six sites. Carol is on the Library Advisory Boards of Elsevier Science and John Wiley & Sons. Presentation: Knowledge Integration Resources: Transformation Of A Corporate Library & Records Center

Michael Stoller, Director of Collections and Research Services, Elmer Holmes Bobst Library, New York University (NYU), comes to us from an institution in which the libraries serve an academic community of more than 48,000 students attending 14 schools at six locations in New York City and more than 20 locations around the world. In addition, NYU's library collections are located in 10 different facilities. Stoller will discuss issues in archiving and digital collections.

Norm Medeiros, Coordinator for Bibliographic and Digital Services, Haverford College, will address licensing/purchasing issues. Presentation: Living On A Prayer: Acquisition & Management of Electronic Resources

Barbara Preece, Executive Director, Boston Library Consortium, has also worked as Director for Systems Services and Acting Associate Dean for Technical and Automated Services, Southern Illinois University, Carbondale, and as editor of Library Administration & Management. She will offer insights on how consortia work and how they would like to work with publishers.

Dan Tonkery, Vice President, Director of Business Development, EBSCO Information Services, previously served as President of Faxon, the academic and medical division of RoweCom, and also held senior positions with Dawson Information Services Group. His knowledge of libraries extends back to an early post as associate university librarian for the University of California at Los Angeles. He has also held various management positions within the National Library of Medicine. Presentation: Confessions Of A Subscription Agent

John Tagler, Vice President, Account Development & Channel Marketing, for Elsevier Science. Based in New York, he has been with Elsevier for more than 25 years, starting as a library sales rep and later moving into journals marketing, sales and marketing services. Most recently, he served ten years as Director, Corporate Communications, before assuming his present position in 2001. A frequent speaker at library and publishing conferences, Tagler has also served on the boards of SSP and NASIG.

Last Edited 04/29/2004