2004 Fall Seminars

Book Publishing, from Soup to Nuts

When: Monday, November 15, 2004
Where: PALINET Headquarters, Philadelphia, PA

The rapidly changing and evolving world of STM publishing has been discussed ad infinitum as it relates to journals. But what about books? Journals might have been out in front with new developments, but book publishing is undergoing the same steady evolution from print to digital formats, so it's high time books got some attention! This far-ranging seminar will bring together experts in all areas of book publishing, from society publishers to large commercial publishers, and it will cover the full range of book publishing, from idea generation and development to production to marketing and sales.

The session will address questions such as:

• Which books are developed and why? How are authors approached and chosen?
• What are the current trends in book production? How do electronic advancements factor into the production process?
• What are the basic publishing requirements for e-book, Web, or PDA publication? What are the pros and cons of each format?
• What are the key issues related to book marketing and sales? What challenges are presented by new publishing formats and the expanding global marketplace?
• What are the financial implications of these critical decisions?

Session Managers and Moderators:

Greg Fagan, ^bio Publisher, U.S. Health Sciences Journals, Elsevier
Eileen Kiley, ^bio Manager of Archival Publications, Materials Research Society

Speaker Biographies:

Patrick Durando, ^bio Director, Media Technology, McGraw-Hill Professional

Scott D. Henry, ^bio Senior Manager of Product and Service Development, ASM International

John Hope, ^bio Vice President, Global Sales and Marketing, Elsevier Health Science

Camille Pecoul-Carter, ^bio Director of Book Production & Manufacturing, STM Division, John Wiley and Sons, Inc.

Seminar Managers and Moderators:

Greg Fagan, ^bio Editorial Manager for AccessMedicine; Medical Online & Digital Publishing Division of McGraw-Hill

Eileen Kiley, ^bio Manager of Archival Publications, Materials Research Society

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Scholarly Serials Marketing: Contemporary Tools for Traditional Content

When: Tuesday, November 16, 2004
Where: PALINET Headquarters, Philadelphia, PA

Today, effective marketing of scholarly serials hinges on successful use of both standard practices and novel approaches. In this seminar, industry experts will guide attendees through four essential parts of a substantial, contemporary marketing program - doing the research, managing to librarians' expectations, remembering the basics, and applying the latest technologies.

The seminar will provide:

• Substantial analysis of the global scholarly publishing market
• Specifics on academic librarians' serials purchasing criteria and the impact of open access publishing on purchasing
• Sound advice on successful pricing of consortia deals
• High-impact and sensible communication strategies
• Realistic concepts for low-budget marketing
• Review of RSS technology and its potential in scholarly publishing.

This seminar will be particularly helpful to non-profit society publishers and anyone looking to refresh their toolkit for successful marketing in today's challenging environment.

Seminar Managers and Moderators

Barry Bealer, ^bio President and CEO, Really Strategies, Inc.
Priscilla Markwood, ^bio Manager, Industry Relations, Cadmus Communications

Speaker Biographies:

Chris Beckett, ^bio Director, Scholarly Information Strategies

Todd Carpenter, ^bio Director of Business Development, BioOne

David Charles, ^bio Institutional Sales & Licensing, Europe

Sara Girard, ^bio Head of Marketing, Journals, Nature Publishing Group

Becky Haines, ^bio Director of Publications, American Roentgen Ray Society

M.J. Tooey, ^bio Executive Director, Health Sciences and Human Services Library, the University of Maryland Baltimore

Session Managers & Moderators:

Barry Bealer, ^bio President and CEO, Really Strategies, Inc.

Priscilla Markwood,, ^bio Manager, Industry Relations, Cadmus Communications

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Content and Content Management:
Digital Rights Management — Our Present Environment and Solutions

When: Thursday, November 17, 2004
Where: PALINET Headquarters, Philadelphia, PA

Providing content is still the most important element to a publisher's lifeblood. While the method or medium of providing that content has evolved and is ever evolving, the task of delivering content to readers remains in place. As we address the many ways in which to deliver content, employing a system that provides digital rights management becomes a must have in order to protect our companies, our authors, and our users. In our current world of trying to adopt “open access” or becoming a “green publisher,” publishers need to address the rules around content and how best to deliver that content while still meeting business requirements.

Topics to be Covered:

• Copyright rules and implications
• Intellectual property piracy
• Systems available in the market
• Business requirements
• Rules of use
• How Digital Rights Management can assist in the day-to-day workflow
• Open access and DRM
• Becoming a “Green Publisher” – what does this mean?
• Archiving and use
• The Article Economy

Seminar Managers and Moderators:

Edward Colleran, ^bio Director of Publisher Relations at Copyright Clearance Center (CCC)
Carol Richman, ^bio Director of Licensing at SAGE Publications

Speaker Biographies:

Becky Albitz, ^bio Electronic Resources and Copyright Librarian, Pennsylvania State University

Keith Kupferschmid, ^bio Vice President for Intellectual Property Policy & Enforcement, Intellectual Property Counsel, Software and Information Industry Association (SIIA)

Eric S. Slater, Esq., ^bio Manager, Copyright, Publications Division of the American Chemical Society (Washington, DC)

Craig Van Dyck, ^bio Vice President, Operations, Scientific, Technical, and Medical Publishing division of John Wiley & Sons, Inc.

Seminar Managers and Moderators:

Edward Colleran, ^bio Director of Publisher Relations at Copyright Clearance Center (CCC)

Carol Richman, ^bio Director of Licensing at SAGE Publications

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Technology Blitz: A Practical Update on How Technology is Changing Journal Workflow

When: Thursday, November 18, 2004
Where: PALINET Headquarters, Philadelphia, PA

Traditional journal and book workflows are undergoing considerable change. Market dynamics and technology are converging and driving publishers and their service providers to collaborate to affect significant change and improvement. There is consistent and growing pressure for “better, faster, cheaper.” This session will take a practical look at how publishers and their service providers are employing technology to respond to these pressures.

The session will address questions such as:

• Is the "fully electronic workflow" fact or fiction? If it is real, how have publishers and their service providers partnered to fully eliminate the need for any hardcopy input or output?
• How has XML been fully integrated into the process and what are the benefits? How is it integrated with the copyediting and composition processes?
• Do Web-based electronic peer review systems have the potential to benefit production processes, and are the links between the processes seamless? What other functionality are these systems likely to deliver in the future?
• Is digital printing technology applicable for the journal? If so, how and when will journals migrate to this technology? What is the potential impact on quality, costs and delivery times?
• What is “metadata” and its relationship to the journal workflow?

Seminar Managers and Moderators:

Todd Carpenter, ^bio Director of Business Development at BioOne
Frank J. Stumpf, Jr., ^bio President and Chief Operating Officer at SPI Publisher Services

Speaker Biographies:

Peter Butterfield, ^bio Vice President, head of Research and Development, PubLink

Linda Drumheller, ^bio Director of Editorial Production, American College of Physicians

Dave Levy, ^bio Assistant Director of Software Engineering, American Chemical Society

Kevin Pirkey, ^bio Vice President and co-owner of Odyssey Press, Inc.

Bruce Rosenblum, ^bio CEO of Inera Incorporated

Wendy Shank, ^bio Senior Production Manager of Science Magazine

Mark Walter, ^bio Consultant in Content Technology Strategies

David Yakimischak, ^bio Chief Technology Officer of JSTOR

Session Managers & Moderators:

Todd Carpenter, ^bio Director of Business Development at BioOne

Frank J. Stumpf, Jr., ^bio President and Chief Operating Officer at SPI Publisher Services