Expanding the World of Scholarly Publishing

Our world is not just changing, it's also expanding. With this expansion comes opportunity, innovation, and exploration. The traditional roles of the players are shifting: Authors are posting their work on the Web pre- and postpublication; publishers are becoming database and content providers; funding models are shifting to supply side in some disciplines; new technologies are being introduced that will change the current print metaphor that defines what is a unit of information. In short, the "one size fits all" model of the past no longer applies.

The speakers in the 27th Annual Meeting premeeting seminars, plenaries, and concurrent sessions will tell you about how they're evolving and what they think is coming in the next few years.

Pre-Meeting Seminars - Wednesday, June 1, 2005

Evolving Business Models and Pricing Update

Moderator: Priscilla Markwood, ^bio Manager, Industry Relations, Cadmus Communications

Speakers:
Priscilla Markwood, ^bio Manager, Industry Relations, Cadmus Communications
Dan Tonkery, ^bio Vice President of Business Development, EBSCO Information Services
Bruce Heterick, ^bio Director of Library Relations, JSTOR and ARTstor
Scott Nathan, Director of Sales & Marketing, American Society for Biochemistry & Molecular Biology
Jennifer Pesanelli ^bio Director of Publications, Federation of American Societies for Experimental Biology and Member of the HighWire TFOCIS Committee

Scholarly publishers today face many challenges in developing business and pricing strategies that will work and be stable income-producers for future years. Getting a clear view of the options and how they are performing for publishers is difficult. During this seminar a leading subscription fulfillment agency will survey the top business models and discuss general trends in model changes. From the agent and publisher perspective, we will explore the impact of price increases during business model changes and how much lead time is needed to be effective with institutional subscribers. The seminar will also assess the loss of print revenue and how to price electronic products to recover the income gap.

 

Interweaving Print and Online Content

Moderator: Barry Bealer, ^bio President/CEO, Really Strategies, Inc.

Speakers:
Mady Tissenbaum, ^bio General Manager, The Journal of Bone and Joint Surgery Inc.
Barry Bealer, ^bio President/CEO, Really Strategies, Inc.
Michael Clarke, ^bio Senior Managing Editor, Division of Medical Journals & Professional Periodicals, American Academy of Pediatrics
John Muenning ^bio Electronic Publishing Development Manager, University of Chicago Press
Anne Orens, ^bio Director, North American New Business Development, Ingenta Inc.
Jabin White, ^bio Executive Director, Electronic Publications, Elsevier

You can duplicate your print product online…or you can enrich it. Hear how leaders in the field are complementing print with related online material, from raw data spreadsheets to video to CME to online-only articles, to increase the depth and breadth of the information they can offer their audience. This seminar will cover the complexities of producing the supplementary online material, linking it to print, getting readers to your Web site, and helping them find the content. We will discuss production, costs, versioning, publication of record, metadata, and archiving. The emphasis of this seminar will be data acquisition and presentation, not revenue, so this seminar pairs well with "Creating New Revenue Streams".

 

Web Site Usability: There's More to Design Than Looking Good

Moderators: Todd Carpenter, ^bio Director of Business Development, BioOne
Greg Fagan, ^bio Publisher, U.S. Health Sciences Journals, Elsevier

Speakers:
Elizabeth Brown, Manager of User Services, Project Muse, Johns Hopkins University Press
Andrea Kravets, Vice president Advanced Technology Group/User-Centered Design, Elsevier
David Lindahl, ^bio Director of Digital Library Initiatives, River Campus Libraries, University of Rochester

We all know what a good design is when we see it. Or do we? A Web site can look good but not suit its users’ needs. Whether your Web site is directed to society members or scholars, researchers or authors, students or professionals, your site’s success is tied directly to how easy it is navigate and how well it helps users accomplish what they are trying to do. As delivery of information via the Internet matures, it is increasingly important that your organization’s Web site be organized and presented in a way that provides users what they expect–easily and quickly. Are you providing your users with a design that facilitates finding what they are searching for? How do you know what that is and how they find it on your site? The emphasis will be on user behavior and design improvements you can make on your own site. This session is a perfect companion to “Optimizing Your Content for Search Engines.

 

Creating New Revenue Streams

Moderator: Doug LaFrenier, ^bio Director of Sales and Marketing, American Institute of Physics

Speakers:
Eileen Kiley, ^bio Manager of Archival Publications, Materials Research Society
Carol Richman, ^bio Director, Licensing/Electronic Publishing, Sage Publications
Barbara Lange, IEEE
Rob Paulis ^bio Director of Sales, Sage Publications
Jan Peterson, ^bio Infotrieve
Ed Ruehle, Harvard Business School

Content is every publisher's greatest asset, but changing user needs and shifting modes of delivery are steadily decreasing the revenue publishers are deriving from their content. This seminar will present case studies from publishers who have taken creative and proactive approaches to making their existing content valuable to the end user while protecting and even increasing the associated revenue. The speakers will discuss how they have repurposed, enhanced, and licensed their content to create new revenue streams, while sharing valuable lessons learned that audience members can apply to their own publishing programs. This seminar is an excellent companion to “Interweaving Print and Online Content.

 

New Trends in Outsourcing

Moderator: Frank Stumpf, ^bio President & COO, SPI Publisher Services
Charles Watkinson, ^bio Director of Publications, American School of Classical Studies at Athens

Speakers:
Eileen Fenton, ^bio Executive Director, Ithaka
Rebecca McLeod, Journals Manager MIT Press
Patricia S. Shaffer, ^bio Director of Publications, Institute for Operations Research and the Management Sciences (INFORMS)
John Strange ^bio Production Director, Blackwell Publishing

The cost savings and increased efficiency publishers have experienced for many years by outsourcing tasks such as proofreading, typesetting, and distribution have encouraged experimentation. New electronic publishing functions like online hosting and e-archiving are often performed out of house, and even core activities like rights and permissions are handled increasingly by external vendors. But even in this brave new world, the same old problems of choosing the right partner and maintaining a positive atmosphere remain the same. In this seminar publishers and vendors explore outsourcing relationships in production, rights and permission, online hosting, electronic archiving, and customer services / fulfillment. They offer case studies of how they chose their partners, and suggest what questions should be asked, and answered, when outsourcing new areas.

 

Optimizing Content for Search Engines: Discoverability Through Technology, Policy, and Strategy

Moderator: Isabella Hinds, ^bio Senior Director, Content Alliances, WebCT

Speakers:
Mady Tissenbaum, ^bio General Manager, The Journal of Bone and Joint Surgery Inc.
Kevin Hannon, Principal Consultant and Founder, InfoCurators, LLC
Greg Jarboe, VP Marketing, WebCT
Mickey Kataria, Google

As scholarly publishers invest more resources in their electronic products, it has become mission critical that those products are readily found by a range of audiences. The core issues in enhancing content for search engines go beyond he technology of search engines to key strategic and philosophical questions: what are the goals for your organization as you seek to optimize your content? where does this specific tactic fit into your overall strategy for discoverability? what policy boundaries should you set in enhancing your content for search? what ethical boundaries must you set? And, of course, what are the technology options and how do you best leverage them? Experienced practitioners will walk you through their case studies, offering both guideposts and lessons learned to inform your own efforts."

 

Thursday, June 2, 2005

Pubrarians and Liblishers: New Roles for Old Foes

Moderator: Peter Kaufman, ^bio Intelligent Television

Speaker:
John M. Unsworth, ^bio Dean and Professor, Graduate School of Library and Information Science, University of Illinois, Urbana-Champaign

Over the past decade, the Web has shaken up some settled assumptions about the roles of librarians and publishers. Increasingly, during this decade, we have seen each move into the other's territory: libraries develop and disseminate their own content for free, while publishers build and maintain collections to which libraries only rent access. Meanwhile, there are major new players who don't belong to either camp: is Google a library? a publisher? This talk will explore the traditional, emerging, and mingled roles of publishers and librarians, and it will consider the implications of this mingling for the future.

 

What Are Scholarly Publishers Good For?

Moderator: Mary Waltham, ^bio Mary Waltham Publishing Consultant

Speakers:
Lynne Herndon, ^bio Cell Press
Mark Mandelbaum, ^bio Association for Computing Machinery
David Stern, Yale University

In the past decade publishers and librarians have come to coexist with and even accept significant changes in STM publishing, from the rapid expansion of on-line publishing to open access. These changes and challenges lead some to ask what value we bring to STM publishing and what opportunities exist to employ our unique skills and experience to expand the services, products, and value we offer our customers and patrons. The panelists will explore innovations in STM publishing that are responses to changes to the publishing model and will predict innovative responses yet to come.

 

Open Access

Moderator: Margaret Reich, ^bio American Physiological Society

Speakers:
Marty Frank, American Physiological Society
Cara Kaufman, ^bio Kaufman-Wills Group LLC
Alama Swan, ^bio Key Perspectives Ltd
Greg Tananbaum ^bio The Berkeley Electronic Press

Discussions on the open access concept (that is, wide availability of research results at no cost to the reader) are often complicated by its arguably too close juxtaposition with the specter of changing the funding flow, relying on an author-pays model. Emotions can run high, and participants are often in violent agreement or protective disagreement. This session will attempt to pour some oil on the water or possibly stir up the waves. We will hear of two studies with unique views on the issues, a publisher offering his view on expanding access to society journals, and a presentation on the role of institutional repositories as the next logical avenue for open/ wider access to scholarly materials.

 

Making E-Books Work

Moderator: Barbara Meyers, ^bio Meyers Consulting Services

Speakers:
Alix Buffon Vance, ^bio EBL - Ebook Library
Patrick Durando, ^bio McGraw Hill
Andrew Pace, ^bio NCSU Libraries

Scholarly publishers need to develop the ability to digitize all information – including books – and provide it to users either on line or downloaded to a PDA or tablet or whatever (who knows what the next breakthrough will be?). Experienced professionals will share their take on business and technical strategies that publishers can apply to the process of morphing their completely print books program into a program with viable multi-formats.

 

Why Bother? Providing Access to Scholarly Information in the Poorest Parts of the World

Moderator: Christine Lamb, ^bio T&F Informa

Speakers:
Holly Ladd, ^bio J.D., Satellife
Dr. Muhsin Sheriff, ^bio Mubumbili University College

This session considers the founding principles and philosophy behind Satellife’s innovative approach to delivering free clinical and public health information to physicians, librarians, nurses, and public health professionals in Africa and other impoverished regions. The session addresses current issues in funding, technology, philanthropic objectives, and the evolving needs of end users in countries in crisis.

 

Globalization

Moderator: Julie Steffen, ^bio University of Chicago Press

Speakers:
Bill Fox, ^bio American Medical Association
Dean Sanderson, ^bio Scientific American
John Willinsky, ^bio Public Knowledge Project, University of British Columbia & International Network for the Availability of Scientific Publications

Asia, Africa, and Europe offer both content creation and a rapidly growing global market for scholarly publications. The panelists will illustrate how their organizations use global resources for content creation, with much of the scientific research and production being done internationally. They will also discuss how global markets are opening up for new ventures in marketing and distribution of their publications. Join us for an eye-opening exploration of global alliances.

 

The Journal of the Future: Envisioning How Workflows, User Functionality, and Distribution Technologies Will Impact Scholarly Communications

Moderator: Evan Owens, ^bio Ithaka Electronic-Archiving Initiative

Speakers:
Geoffrey Bilder, ^bio Ingenta
Colin Davis, ^bio BMJ Publishing Group Limited
John F. Pape, ^bio IEEE Communications Society

As far as on-line journals have come in the past 10 years, scholarly publishers have only scratched the surface of what is possible. Prepare to have your horizons expanded as our panel looks forward to the next 5 years in electronic journal developments. They will discuss the ways publishers will continue to play a role in transforming the scholarly communications process. The session will focus on three major areas. First, how will workflow improvements make a difference? Second, what types of user functionality can we offer to improve researchers’ experience beyond the paper model, including navigation, browsing, and search? Finally, will emerging technologies such as blogs, wikis, and RSS change the way research is distributed?

 

Measure for Measure: Getting and Using Customer Feedback

Moderator: Bill Silberg, ^bio The Commonwealth Fund

Speakers:
Kent Anderson, ^bio New England Journal of Medicine
Michael Mabe, ^bio Elsevier
Jo-Ann Michalak, ^bio Tisch Library, Tufts University
Fred Van Bennekom, Great Brook Consulting

It's good business to take the pulse of your customers and users to find out if the products and services you're spending your time and resources to develop are well received. Getting and using customer feedback also helps you improve your offerings to ensure you'll keep those customers and users happy and even to reveal new areas of need that you might be able to fill. In this panel, a customer feedback consultant will explain how to build a good survey tool to avoid bias and ensure that the right questions are being asked. Then two publishers and a librarian will describe the types of tools they use, the audiences they reach, and the results and lessons learned from their survey efforts.

 

Scholarly Publishing: Going Beyond Traditional Markets

Moderator: Bill Silberg, ^bioThe Commonwealth Fund

Speakers:
Sarah Greene, ^bio New York Academy of Sciences
John A. Hope, ^bio Global Medical Marketing, Elsevier
Thane Kerner, ^bio Silverchair

The foundations of traditional scholarly publishing and communication are being shaken mightily — not just by rapid changes in technology but by shifts in the ways readers look for and make use of information that, in the past, would likely wind up in a book or journal. How can publishers take advantage of these trends and successfully look beyond their traditional markets, domestically and internationally? What opportunities does this shifting landscape present for new products and new audiences and customers? And what pitfalls should publishers be on the lookout for? Join us as we explore these issues with a global STM publisher, an international marketing expert and a seasoned technology developer.

 

Friday, June 3, 2005

Alternative Revenue Streams: Looking Beyond Subscriptions

Moderator: Mark Anderson, ^bio Cadmus Communications

Speakers:
Tim Ingoldsby, ^bio American Institute of Physics
Tom Richardson, New England Journal of Medicine

With subscription business models under pressure, publishers are exploring new sources of revenue to maintain and grow publishing programs. Publishers will discuss their strategies for developing revenues with alternative programs that leverage their organizations' missions and strengths — sponsorships, CME programs, and XML content re-purposing.

 

Politics and Publishing: Are We Going to Get Bashed Again?

Moderator: Eamon Fennessy, ^bio The Copyright Group, Inc.

Speakers:
Charles Baron, ^bio American Civil Liberties Union (ACLU) and Boston College Law School
Peter Farham, ^bio American Society for Biochemistry and Molecular Biology
Michael Ricciuti, ^bio Anti-terrorism and National Security Unit, U.S. Attorney's Office, Boston

Question: What's a nice industry like scholarly publishing getting involved with politics for? Answer: We have no choice. Politics, legislation, and regulations are everywhere! The information industry and scholarly publishers have to be aware of what is going on in Washington because so many pieces of legislation, and the regulations implementing that legislation, affect where the industry is today and where it will be going in the future. No one can make strategic plans for the next month, the next year, or the next decade without knowing under what conditions we will be operating. For example, the federal government wants to make biomedical journals more widely and freely available. That may be fine for some researchers, but how does a publisher make articles freely available and stay in business? And it is not just open access; it's OFAC (Office of Foreign Assets Control), the Patriot Act regulations, etc., etc. Speakers in this panel will discuss the need for some regulations, how publishers are coping, and also (read ACLU) how others feel current regulations don't go far enough or go too far.

 

Does Your Content Have a Future? Digital Preservation Perspectives

Moderator: Victoria Reich, ^bio LOCKSS Program

Speakers:
Jeffrey L. Horrell, ^bio Dartmouth College
Heather Joseph, ^bio BioOne
Abby Smith, ^bio Council on Library and Information Resources

Today thousands of journals are available in digital format, and electronic-only subscriptions are becoming more pervasive. The attraction of electronic publishing is obvious and tremendous. But with this, there is a heightened sense of vulnerability and urgency. Without credible, robust, and diverse archiving solutions, the content essential to the functioning of our scholarly communication system, and the material that underpins our intellectual heritage, are subject to technological failures and obsolescence. Unless actively preserved, it may be lost over time. Much work is being done to address this enormous challenge. What is evident from these efforts is that this is an international, community-wide problem requiring collaboration, creativity, and compromise if it is to be successfully addressed. In this session you will hear from community leaders about how they view the archiving challenge and how their thinking about solutions has developed within the specific context of their organizations.

 

The Year Is 2015. What Will Intellectual Property Look Like 10 Years from Now?

Moderator: Ed Colleran, ^bio Copyright Clearance Center

Speakers:
Stephen Abram, Sirsi Corporation
Michael Caroll, ^bio Villanova University, School of Law
Ed Keating, Content Division, SIIA

The advent of electronic information presented substantial opportunities and challenges for creators and consumers of intellectual property. The method by which information is created, delivered, searched, and consumed in a digital environment changes minute by minute, and issues around protecting this content while making it easily available continue to challenge everyone. DRM, open access, peer to peer are just a few of the issues we face in today's electronic environment. Now fast-forward 10 years… What will the intellectual property hot topics be in 2015? Will the way people produce and consume content have changed radically, or will things have slowed down, as they did during the days of paper-only information. How about that concept we debate with such urgency in 2005 - should information be free for research purposes and to advance creativity? Three distinguished leaders from today's content marketplace will share their thoughts about what the future holds. They will be looking to you, the audience, to beam yourselves to 2015 and share your own thoughts on what the future holds!

 

Secrets to Success: Choosing the Alliance That Is Right for You

Moderator: Deborah Lynne Wiley, ^bio Next Wave Consulting

Speakers:
Susan Kesner, ^bio Copyright Clearance Center
Audrey D. Melkin, ^bio Atypon Systems, Inc.
Madeleine Shearer, ^bio Organizational Development Consultant

What makes a successful alliance? How do you choose your partners? This session will explore the criteria for a successful alliance and how to determine the compatibility of a potential partner. Case studies will be presented to show real world examples of successful alliances and how they came to be, as well as some of the pitfalls to avoid.

 

Expanding Our World: How the Role of Institutional Repositories May Change Scholarly Communications

Moderator: Heidi McGregor, ^bio JSTOR

Speaker:
Clifford Lynch, ^bio Coalition for Networked Information

Over the past several years, institutional repositories have emerged as a new strategy for universities to apply serious, systematic leverage to accelerate changes taking place in scholarship and scholarly communication. Universities are now moving beyond their historic, relatively passive role of supporting established publishers in modernizing scholarly publishing through the licensing of digital content. They are building an infrastructure for fostering research and communication among faculty and students, creating a mechanism to nurture, disseminate, and preserve their own intellectual output. The implications of this significant development in scholarly communication are just beginning to be realized. Clifford Lynch will discuss the current state of institutional repositories and share his views on how they relate to scholarly publishing, open access, and e-research.