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FEATURED CONTENT: Social Media: A Case Study

  • "Social Media 'Likes' Scholarly Publishing": Cutting through the Noise to Build a Successful Journal Social Media Strategy
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  • 9.18.2012
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  • Duncan MacRae

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Likes, Posts, and Tweets oh my . . . what’s a publisher to do? Regardless of the stage in which you and your Social Media strategy find yourselves, this webinar has something for you. Attendees will receive actionable advice on:

  • Developing and implementing a successful Social Media program around the Journal
  • Managing the program effectively for ongoing relevance and value
  • Creating a community of Authors, Members and Readers
  • Cultivating brand equity and loyalty to the Journal
  • Utilizing the data and feedback to continually adapt the Journal strategy for success
  • Join us on September 18th, and start putting Social Media to work for you and your journals.

FEATURED CONTENT: SSP Webinar: “Digital Revenue Innovation in Scholarly Publishing” Expanding Industry-Related Revenue Opportunities in the Digital Arena

  • SSP Webinar: "Digital Revenue Innovation in Scholarly Publishing" Expanding Industry-Related Revenue Opportunities in the Digital Arena
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  • 10.16.2012
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  • Damon Basch, Jennifer Badua and Amy Clarke Luchsinger

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Scholarly publishers have a unique opportunity with the growing expansion of digital media. This opportunity comes with unique challenges as well. In this webinar, you will hear from a panel of experts who have successfully overcome these challenges and maximized new revenue streams.

Questions and challenges include:

  • How has our industry evolved, and what impacts have near neighbor industries had on scholarly publishing commercial/ industry-related/ promotional digital revenue opportunities?
  • How can you compete for and win your share of the digital promotional revenue?
  • How to overcome the philosophical barriers to entering this new arena that exist within your own organization?
  • What are the successful strategies, and best practice tactics, to capitalize on the opportunities?
  • So, please join us on October 16, and put your best foot forward in time for the 2013 promotional spend planning season.