The web brings us more ways to capture and analyze our publications’ traffic than ever before, but many publishers are only doing superficial analyses of their web traffic. Join us to hear some examples of how to identify and analyze meaningful web statistics that can provide a more complete picture of your audience. Learn how to turn those statistics into action, not just information.
Moderators:
- Jake Zarnegar, Silverchair
Panelists:
- Matt Herron, Director of Digital Product Development, American Medical Association
- Kelvin Saxton, Project Manager, SPIE Digital Library
Organizer:
- Gerald Lillian, Allen Press
