Concurrent 2C: A Look at “How Readers Discover Content” and Opportunities for Publishers
Not all discovery and access starts or ends on the publisher’s website. This session discusses how to capture and monetize access to publisher content that starts elsewhere. The centerpiece of this presentation is data from “How Readers Discover Content in Scholarly Journals,” Simon Inger and Tracy Gardner’s important study on changing user behavior between 2005 and 2012. We’ll hear about where and how readers come in contact with publisher content, sales opportunities at various points along the information chain, and examine a case study of how one discovery engine (Microsoft Academic Search) is orienting its search experience to reflect these trends.
Moderator: Mark Johnson, HighWire-Stanford University