Concurrent 4B: Cultivating Intrapreneurship to Drive New Product Development and Revenue Growth
A product development pipeline is more important than ever as revenue streams for mature products remain flat for many organizations. Revenue growth in scholarly publishing is increasingly dependent on the ability to develop new information products and services that tap new markets or revenue sources, meet new and emerging customer needs, or deliver a better user experience. In this session, product development leaders from three well-established organizations will reveal how they have cultivated intrapreneurship, ingraining the practice, methods, and culture of product innovation into their organizations. Attendees will benefit from discussions of development methodology, market research, user needs assessment, organizational resourcing, new product financing, technology infrastructure, change management, and go-to-market strategy.
