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Do We Need an App for That? Mobile Options in Scholarly Publishing




The explosion of mobile devices and technologies continues unabated, with mobile internet usage destined to outstrip desktop usage in the near future. Scholarly publishers have experimented cautiously with both developing apps and mobile-optimized websites and finding new ways of delivering and re-purposing their information assets. This session will review the benefits and challenges of apps and mobile-optimized websites, highlight trends and make recommendations for best practices for strategy and implementation, whilst drawing on real world case studies for evidence and inspiration.