Keynote: Steve Mirsky
How Cialdini’s Six Principles of Persuasion Can Help Us Transform Scholarly Communication
Scientific American Senior Editor, Multimedia Steve Mirsky first heard about Robert Cialdini’s Six Principles of Persuasion – reciprocity, commitment, social proof, authority, liking, scarcity – at a meeting of the American Association for the Advancement of science at a talk about baseball. Washington Post sportswriter Thomas Boswell talked about how well Yankees manager Joe Torre applied these principles with his players, his bosses and the media, but after reading Cialdini’s book and commissioning him for a Scientific American piece, Steve soon realized how useful these principles could be for publishers. In his keynote, Steve will draw on his unusual roles at Scientific American – where he produces and hosts the podcast and writes a monthly humor column – to discuss each principle and explore the future of scholarly communication.
