Concurrent 2B: Learning to Let Go and Add Readers to your Marketing Team or How Freemium Could be a Fairer Version of OA
‘Digital’ has unlocked bold new business models in other industries that leverage audiences for growth. Yet, so far, scholarly publishing has gone little further than flipping to an ‘author-pays’ model; are we missing the value in audience-building? In this session you’ll hear how one organization has extended its Freemium OA publishing model by launching a tool that allows readers to share and embed publications in their websites and blogs for free. Will empowering readers and the media to drive awareness of publications to a broader audience and lead to higher income from premium services? You’ll also hear how another organization is using an innovative reverse moving wall to attract audiences. In this session, attendees will learn how looking outward to audiences might lead a more balanced and sustainable publishing model for all stakeholders.
