Concurrent 3B: Making Digital Pay: How Publishers Are (Or Are NOT) Making the Return on Their Digital Investments
The STM publishing community has invested heavily in technology and markup languages for more than 20 years. Weve passed the tipping point of acceptance for digital products and are at the place where users expect both print and digital formats of content across devices. But have publishers reached the expected return on digital products? Are consumers comfortable spending more than $1.99 for a single app? In this panel discussion, Marianne Calilhanna from Cenveo Publisher Services will speak with publishers, service providers, and industry consultants to share stories of successful and unsuccessful digital product releases and the rate of returns they are experiencing.
