Concurrent 2C: Meet the Press – Techniques for Facilitating News and Media Coverage
As scholarly publishers, how can we compete with the major mainstream news and media outlets – who have deeper pockets than we do and who are also vying for the attention of our authors and readers? As the saying goes, “if you can’t beat them, join them.” This session will discuss the many ways scholarly publishers can work collaboratively with mainstream media organizations by exploring the “news media supply chain” – the process of identifying research articles worthy of press release; of working with in-house staff and/or science writers to write effective press releases; of coordinating with university/funder/institutional press offices to promote their organizations’ output; on working with EurekAlert!; and similar embargoing service platforms that make your content available to journalists; on embargo process and policies that provides fairness to journalists wishing to write about your research; and on tools for tracking media coverage.
