Concurrent 1C: Much Ado about Mobile: Making Mobile Product Development Choices
Many organizations are confused when it comes to the best approach to mobile delivery for both their content and their community. Should all content on mobile devices be free? What is the right business and technical approach for your organization that meets the needs of your community? How should you execute your choices technically (mobile optimized websites, IOS vs. Android, HTML5 cross-platform development)? In this session, each speaker will discuss how their organization addressed the challenges of mobile strategy and what path they took or are in the midst of taking to develop a strategy that best suits their organizational goals and customer needs. Through short presentations and lively question and answer panel discussion, attendees will learn how these publishers and organizations determined what mobile delivery approach would best suit their needs, and what feature set and functions were key to a successful product for their specific target audiences.
