Home   »   Library

Small Data, Big Benefits: Mining for End User Relationships

Concurrent 2A: Small Data, Big Benefits: Mining for End User Relationships

We will be showcasing different tactics publishers are using to get more eyeballs on their content. In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing. Presenters will discuss types of data that can be used, how they have used that data, and the value it can add to a publishing program.