The mobile apps revolution is here. A study predicts the Mobile App market in 2012 will be worth $17.5 billion with an expected 50 billion downloads as internet usage on mobile devices surges ahead, making some people predict that mobile internet usage will surpas desktop computers. Mobile apps have brought the world to your fingertips and promise a revolution in communication. With the introduction of tablets, all publishing segments have seen a big surge in deploying their products on the mobile platform.
This half-day conference will explore the new opportunities that are emerging in STM publishing and ask the larger questions of the industry leaders, shedding some light on where the industry is headed and how publishers can take advantage. At this conference, the speakers will discuss the future of mobile technology.
Your take away will include:
Insight into how 2012 is shaping up for STM publishing with ever changing technology, devices and various app stores
Learn from others to formulate your mobile digital strategy
Review different technologies and see what is good for your products
