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User Experience in the Age of the Unbounded Web: The Tallest Pony Doesn’t Cut it any Longer





An engaging user experience is more than a collection of widgets. It’s more than a clean layout, more than increased white space on your homepage. Our users are increasingly expecting a user experience (UX) that mirrors the best of the consumer web. Having the best academic publishing website has long been akin to being the world’s tallest pony. The erosion of hard lines between the consumer web and the academic web means such aspirations are no longer sufficient. Our users expect a UX on par with the Twitters and Google Chromes of the world. Join experts within and outside the academic publishing community for a candid discussion of why user experience matters with respect to customer engagement and brand loyalty, and what we can learn from UX case studies in our industry and beyond.