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10.02.2017  |  SSP News & Releases

Fall Seminar Preview: New Directions in Marketing and Customer Insight

SSP’s 2017 Fall Seminar, “New Directions in Society & Nonprofit Publishing,” will be held on October 4, 2017, at the AAAS headquarters in Washington, D.C. Registration for the event remains open with a discount available for SSP members. New this year, a virtual registration option is available if you are unable to attend in person.

Society-based and other non-profit publishers face unique challenges in an ever-changing information landscape. How do we stay relevant to our member, reader, author, and library constituencies? How do we not only meet but also anticipate their needs? Several sessions will address these questions, concluding with a session on “New Directions in Marketing and Customer Insight.”

Wendy Newsham, Director of Sales, Mary Ann Liebert, Inc., will moderate this session, and is joined by Lori Carlin, Director, Marketing and Senior Consultant, Delta Think, Inc.

Wendy Newsham took the time to answer a few questions about the session:

Who is the intended audience for this session and why should they attend?
Anyone in society publishing who is responsible for marketing or promotion of their content, or the organization as a whole, should attend this session. Lori Carlin is recognized as a leading resource for providing key marketing insights to society publishers. Attending this seminar not only provides the opportunity to hear Lori present a relevant case study, but also to participate in a round table session she’ll lead, where attendees will be able to ask her questions and engage in a dynamic conversation that pertains to pertinent marketing topics.

Why do you think this topic is important and timely?
Society publishers face unique challenges in terms of market pressures from multiple perspectives. Lori will help shed light on potential solutions for addressing those challenges.

What do the selected speakers bring to the discussion?
Lori Carlin brings more than 20 years of scholarly publishing experience and provides poignant insight from a number of perspectives as a result of her consulting client interactions.

What can attendees expect from the session?
Lori will present a case study followed by an interview session during which I will ask questions pertaining to society publisher marketing that have been gathered from SSP members as well as a robust round of Q&A from the audience, and finally, the opportunity to participate in a round table session and engage in a direct conversation.

What do you hope attendees will take away from the session?
Attendees will gain new perspectives in terms of the way they look at approaches to marketing society-published scholarly content.

With just a few days to go, click here to register now!

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