Hum just unveiled their latest whitepaper – Turning Disparate Data Into Solid Gold – a complete guide to data for scholarly publishers.
Inside the report, readers will learn:
- Foundations for customer data you should
(or shouldn’t) be collecting
- Strategies to manage data privacy
- How different technology solutions stack up
- Key capabilities scholarly publishers should look for in a CDP
“If making sense of data were easy – everyone would be using theirs,” said Dustin Smith, Hum’s President and Co-founder.
“There are some big challenges ahead for scholarly publishers, and data can help answer a lot of the questions publishing organizations are facing. This resource breaks down exactly what you need to know about your data sources, the type of data you should be collecting, and walks you through actionable strategies to solve common publisher use cases.”
You can download a free copy of the whitepaper here.
About Hum Hum is the only customer data platform (CDP) designed for scholarly publishers, professional publishers, and societies. Hum helps content-driven organizations collect, connect, and act on their first-party data. Learn more at hum.works.