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ALPSP Virtual Classroom Training – “Selling in a Crisis: Introduction to Sales Management in Scholarly Publishing”

Monday & Tuesday, September 21-22, 2020 | 9:00-12:00 EDT | 14:00-17:00 BST | 15:00-18:00 CEST
Virtual Meeting 

This course will accelerate the learning of sales managers new to scholarly publishing who aim to build a revenue stream and customer-base by focusing on how to formulate and implement sales strategy for institutions, libraries, academics, and consortiums, appropriate to markets both domestic and international. ** Special Edition** There will be a strong focus on selling during a crisis with specific strategies on planning and execution during times of rapid change.