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Driving Usage, Demonstrating Value

December 5, 2018
Online

Driving and measuring usage of subscriptions is critical both to publishers and librarians in demonstrating the value of scholarly resources to readers and researchers at an institution. In this webinar, we provide valuable guidance for Publishers, Marketing Directors, Sales Directors and Libarians on how to improve their strategies to drive usage of subscriptions and record or repatriate so called ‘dark usage’.

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