May 27, 2016 – LibLynx, a provider of flexible, independent Identity & Access management solutions for publishers, has announced a new integration partnership with Squid Solutions.
By making it easy to track individual and institutional identities across a diverse range of resources, platforms and user devices, LibLynx captures the raw data needed to understand user behavior and needs.
However, turning this data into actionable insights is no small task, particularly for complex publishing operations serving multiple products and markets. Which is where Squid Solutions’ Inqwell usage analytics platform and client-side tracking fit in.
Squid Solutions provides cloud-based data repository and advanced analytics applications that enable publishers to better understand how users engage with their content.
The partnership enables publishers to effortlessly feed the output of LibLynx’s identity & access management API directly into Squid Solutions’ data repository. Publishers new to both services can integrate both solutions in a single implementation.
“With this integrated solution, we can better answer the needs of publishers, allowing additional analysis on actionable metrics that would otherwise be impossible” said Pierre Montagano, Business Development Director of Squid Solutions.
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