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07.25.2017 | Member News & Releases

Readers from TrendMD Network save 77 percent more articles to Mendeley

July 25, 2017 – Toronto, Canada – A recent study published in Scientometrics illustrates that readers who discover articles from a TrendMD article recommendation save 77% more of these articles to Mendeley. Replicated studies have found that article saves of scholarly articles on reference managers such as Mendeley precede and predict citations. TrendMD delivers contextual article recommendations to 80 million monthly readers across 3,300 journals on the TrendMD network.  This is the first controlled study designed to identify the influence of cross-publisher article recommendations among the research community.

During a four-week test, readers from the research community saved 6.2 articles to Mendeley when included in TrendMD recommendations, a 77 percent increase compared to 3.5 saved articles in a randomized control group from the same journal which were not included in TrendMD recommendations. Further, 70 percent of articles included in TrendMD recommendations had up to nine Mendeley saves, while the corresponding article cohort in the randomized control group had only up to five Mendeley saves during the same period. 

Paul Kudlow, CEO and co-founder of TrendMD commented, “Across several measures of engagement, especially on Mendeley, we see that researchers who discover articles from TrendMD recommendations are more likely to read, share, save, and cite articles. We have been confident TrendMD delivers new readers for participating publishers, increasing article traffic. Now we have evidence that we are delivering their valued content to the engaged researchers who are more likely to cite the research.”

Publishers participating in the TrendMD Network include JMIR Publications, who supported this study, Proceedings of the National Academy of Science, BMJ Group, American Diabetes Association, Taylor & Francis, Elsevier, and hundreds more.

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