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01.10.2018 | Member News & Releases

Research Square announces engaging new multimedia product, Video Bytes, to share research results with the public

January 10, 2017 – Research Square, a world leader in innovative solutions for improving scholarly communication, announced the launch of a new multimedia product, Video Bytes. These brief, informative videos summarize a piece of published research for a lay audience in a 1-minute overview. Each Video Byte combines on-screen text, relevant imagery and footage, and music to create a compelling and aesthetic take on recent research and how it impacts society. Two samples can be viewed on Research Square’s website: www.researchsquare.com/videos.

“Video Bytes distill critical research down to something that anyone can digest easily, allowing authors to promote their work while addressing a dire need for better scientific communication. They are a low-cost option for sharing research outside of academia, taking advantage of the growing popularity of video as a medium while remaining true to the original findings,” says Dr. Michele Avissar-Whiting, Research Square’s Video Operations Manager. “Video Bytes can easily be embedded on publisher or lab websites like other videos, but they are also perfectly suited for social media, news sites, and more.”

Video Bytes are an offshoot of Research Square’s successful Video Abstract product (http://www.youtube.com/c/researchsquare/videos), first developed in a trial with Nature Publishing Group in 2015. Like Video Abstracts, Video Bytes cover any field of research and are available for purchase by authors, editors, institutions, funders, or any other interested parties. They are created by Research Square’s scientifically trained animation and scriptwriting teams, with input from the authors of the research being summarized. After creation, Video Bytes are posted on social media with appropriate tags and descriptions to enhance their chances of being found.

“Like the rest of the world, researchers are creating and consuming video more and more frequently,” notes Dr. Ben Mudrak, Outreach and Communications Manager at Research Square. “Video Bytes ensure that researchers’ hard work can be shared with anyone in the public who’s searching on YouTube or browsing Twitter, not only peers who read their research papers and attend their presentations.”

How to find out more and purchase Video Bytes

Video Bytes are available for researchers, universities, funders, and other interested parties to purchase through Research Square’s website, https://www.researchsquare.com/videos.

About Research Square – Founded in 2004, Research Square provides innovative solutions to make research communication faster, fairer, and more useful. These solutions include manuscript preparation services through the American Journal Experts brand, promotional services to share published research, and editorial services and tools to assess the integrity of submitted manuscripts. Combining extensive research and publishing experience with a network of thousands of active researchers has enabled Research Square to support over 450,000 manuscripts from authors in 186 countries. For more information, visit http://www.researchsquare.com/about or contact press@researchsquare.com

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