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2017 SSP 39th Annual Meeting

Concurrent 1A: The 100% Solution…

Industry Challenges
Concurrent 1A: The 100% Solution: Using Data to Make Better Business Decisions in Scholarly Communications (This session will be included in the SSP Virtual Meeting)

In an era of great uncertainty, not just in our industry, but on the geopolitical scene in general, it is more important than ever that decisions are not based on conjecture, gut feelings, or anecdata, but on real evidence. This panel will explore how diverse stakeholders in scholarly communications–publishers, librarians, and editors–use evidence to drive their decisions surrounding the creation, curation, and distribution of scholarly content. Representatives from each of these stakeholder groups will share how data plays a role in their decision-making, particularly with regard to how it informs their approach to other stakeholders in the community. Even when working from the same evidence, the value and role of data in decision-making may rest in the eye of the beholder; for example, what a sales manager views as a high level of usage or turnaways may look very different to a librarian. Moderated by Kent Anderson, the panel’s discussion will not only provide useful examples of how data can help us relieve uncertainty, but also reveal the complex and sometimes surprisingly different ways in which different approaches to data can complement as well as complicate each other.

Moderator: Kent Anderson, RedLink, LLC

Speakers

Mary Seligy, Canadian Science Publishing
Mary Seligy is the business analyst at Canadian Science Publishing. She works on a variety of projects, including XML modelling/implementation, analytics/business intelligence, process improvement, and strategic planning.
Robert Pursell, Dragonfly Sales and Marketing Consulting
Bob Pursell is an entrepreneurial and creative business leader with over 27 years of experience and success in professional publishing. Having worked in both commercial enterprises and nonprofit organizations, Bob has spent the last 16 years in scholarly publishing. He is currently Vice President of Sales for Dragonfly Sales and Marketing Consulting, Inc., where he directs sales representation for publisher clients in the Americas, Australia, and New Zealand. Previously, Bob was Director of Marketing, Medical Publishing at McGraw-Hill Education and Associate Publisher for Sales, Marketing and Advertising at American Psychiatric Association Publishing. Bob is a graduate of Lafayette College in Easton, Pennsylvania.
Twitter Handle: Poliflogg
Amira Aaron, Northeastern University
Amira Aaron is currently the Interim Dean of Libraries and Associate Dean for Scholarly Resources at Northeastern University, where she is responsible for collections, technical services, and information access and discovery. Previously, she was Director for Information Resources at Brandeis University and also worked at Harvard University as the Manager of Digital Access and Content. Amira spent several years providing library services at various subscription agencies, including Faxon and Readmore. Her particular interests deal with library management and discovery systems, electronic resource management and industry standards. Amira was a past president of the New England Technical Service Librarians (NETSL), served on the Steering Committee of the ExLibris Users Group of North America (ELUNA) and is active in the American Library Association and its divisions. In 2014, Amira received the NETSL Award for Excellence in Technical Services. She has been a frequent speaker on topics related to the open sharing of metadata, content in discovery systems, and the management and discovery of electronic resources in libraries.
Howard Bauchner, JAMA
Howard Bauchner, MD, is the 16th Editor-in-Chief of JAMA and The JAMA Network. He was appointed EIC in July, 2011. In 2015 he was elected to the National Academy of Medicine, formerly the Institute of Medicine.

At JAMA Dr. Bauchner has focused on influencing clinical care and policy, by improving content, including original research, opinion, and clinical reviews. New article types have been added and the use of video, audio, and social media greatly increased. The JAMA Network was launched in early 2012, a new website debuted in May of 2012 and again in October, 2016. In January of 2013 all of the Archives Journals were renamed, in March of 2013 an HTML app was launched, and in July 2013 the first major print redesign of JAMA and specialty journals fruition. Electronic amalgamation was completed in January, 2014 JAMA now touches over 1.5M physicians each week. Howard Bauchner, MD, is the 16th Editor-in-Chief of JAMA and The JAMA Network. He was appointed EIC in July, 2011. In 2015 he was elected to the National Academy of Medicine, formerly the Institute of Medicine.

At JAMA Dr. Bauchner has focused on influencing clinical care and policy, by improving content, including original research, opinion, and clinical reviews. New article types have been added and the use of video, audio, and social media greatly increased. The JAMA Network was launched in early 2012, a new website debuted in May of 2012 and again in October, 2016. In January of 2013 all of the Archives Journals were renamed, in March of 2013 an HTML app was launched, and in July 2013 the first major print redesign of JAMA and specialty journals fruition. Electronic amalgamation was completed in January, 2014 JAMA now touches over 1.5M physicians each week.