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2017 SSP 39th Annual Meeting

Concurrent 2B: Finding our Voices…

Practical Skills/Publishing 101
Concurrent 2B: Finding our voices: Strategies for Publisher Outreach to the Research Community (This session will be included in the SSP Virtual Meeting)

The scholarly publishing industry has a serious communication problem: we know what we do is important and that we add value for our readers and authors, yet we have a really hard time telling our story and explaining that value. While most publishers seem to prefer to “fly beneath the radar” it is increasingly important that we justify our existence, particularly as new policy activities add regulatory demands to the publication process. The panel will feature leading communicators who will discuss their efforts, suggest optimal strategies and lessons learned.

Moderator: David Crotty, Oxford University Press
Twitter Handle: scholarlykitchen

Speakers

Philippa Benson, Science Advances/AAAS
Philippa J. Benson, Ph.D. is Managing Editor of Science Advances, AAAS’s first gold open access journal, which debuted in February 2015. Dr. Benson has worked in STM publishing for more than 25 years, launching journals, building publishing programs, and consulting for non-profit publishers including the National Institutes of Health PLoS family of journals, the United Nations, the Wildlife Society, Conservation International, and the DeBeaumont Foundation. She has worked extensively on issues related to author education and her co-authored text, What Editors Want: An Authors Guide to Scientific Journal Publishing (University of Chicago Press), has recently been translated into Mandarin and published in mainland China. Her Ph.D. is from Carnegie Mellon University.
Twitter Handle: pbensonxu
Karin Wulf, Omohundro Institute
Karin Wulf is a historian of the early modern British Atlantic World, focusing on women, gender, and family. She is director of the Omohundro Institute of Early American History and Culture, which has been publishing the William and Mary Quarterly, the leading journal in early American scholarship, and books with the University of North Carolina Press, since 1943. She is also Professor of History at the College of William & Mary, and co-chair of the Colleges Neurodiversity Working Group. She also writes for the Scholarly Kitchen.
Twitter Handle: kawulf
Tom Reller, Elsevier
Tom Reller leads a global team of media, social and web communicators. Together, they work to build on Elsevier’s reputation by promoting the company’s numerous contributions to the health and science communities. Reller directs strategy, execution and problem-solving for external corporate communications, including media relations, issues management and policy communications, and acts as a central communications counsel and resource for Elsevier senior management. Additionally, he develops and nurtures external corporate/institutional relationships that broaden Elsevier’s influence and generate good will, including partnerships developed through The Elsevier Foundation.
Twitter Handle: TomReller