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2017 SSP 39th Annual Meeting

Concurrent 3C: The Future of Content and its Containers…

Product Strategy
3C: The Future of Content and its Containers: Assessing the Impact on Discoverability, User Experience, and Revenue (This session will be included in the SSP Virtual Meeting)

Publishers, their customers (librarians), and their customers’ customers (researchers) exist in a technology and content consumption landscape far larger than scholarly publishing, and expectations are impacted by the larger landscape. Publishers must adapt to meet expectations shaped by external forces like Google by keeping up with how content is presented, sold, and ultimately discovered.

This session focuses on challenges that publishers face, and how publisher responses affect each of important stakeholder groups. Questions to be answered:
What is the added value of traditional containers (e.g. journals or books) in the era of online publishing when containers can be easily collapsed and chunks (article, chapter) published, discovered, and consumed as disintegrated units?
How will changes to the container impact dealings between publishers and librarians?
How does OA affect content containers and/or the emergence of new containers?
How does remixing of content and its packaging affect discoverability?

Moderator: Tom Beyer, O’Reilly
Twitter Handle: tombeyer

Speakers

Tara Cataldo, University of Florida
Tara Tobin Cataldo is the Science Collections Coordinator at the University of Floridas George A. Smathers Libraries. She provides research and instructional support to the life science departments at the university, directs the collections operations of the Marston Science Library, and serves on the group that manages the libraries multi-million dollar collections budget. Her research focuses on the use of digital information in higher education, and she is currently the Co-PI on an Institute of Museum and Library Service (IMLS) research project “Researching Students Information Choices” which focuses on students’ ability to identify the containers of online information. Tara has her B.S. in Biology from the University of Tampa, her M.L.S. from the University of South Florida and she has been an academic librarian for 18 years.
Twitter Handle: taracataldo
Ove Kahler, Brill USA, Inc.
Ove Kahler is Director Program Management & Global Distribution at Brill. In this role, he and his department oversee the development of online products and their distribution on Brills online platforms. Other areas of responsibility concern Brill’s data & applications team, as well as the production and supply chain of print products. Before moving to operations, Ove was heading Brills marketing & sales support department. Prior to joining Brill in 2011, he served in a variety of positions in marketing, sales, and product management at Elsevier, Springer, and Dow Jones in Germany and The Netherlands. Ove holds a Master’s degree in Eastern-European History from the University of Mainz (Germany) and an MBA from Nyenrode University (The Netherlands).
Twitter Handle: ovekahler
Will Schweitzer, AAAS/Science
Will Schweitzer is the Director, Product for the American Association for the Advancement of Science. He is responsible for managing business aspects of the Science family of journals, Sciences custom publishing operations, and PRE (Peer Review Evaluation). He also guides the organization’s product development efforts. Will previously worked for SAGE Publications, the American Psychological Association, and what is now Wolters Kluwer Health.
Twitter Handle: w_schweitzer