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2017 SSP 39th Annual Meeting

Sponsored Session: Impelsys: Transformation of Digital Publishing…

Sponsored Session
Sponsored Session: Impelsys: Transformation of Digital Publishing from Reading to Learning – Technology Enabled Asset Monetization

Today, as professional and academic publishers are transforming from basic content providers to education and training companies we look at some of the underlying challenges that blot this path and discuss best practices that will ensure a smooth transition.

As we unravel the fundamental changes required in content structuring and packaging, production workflows, transformation and delivery solutions we take a look at how these were achieved by some of the biggest professional publishers in medical space today.

Our session on transformation of digital publishing from Reading to Learning intends to educate publishing community on how their existing digital assets can be enriched and transformed to foster better learning outcomes.

On the business side, the session will address new product development opportunities and monetization of existing assets helping to drive new strategic initiatives for professional and academic publishers focusing on true educational content that promotes effective and efficient learning.

Speakers

Sameer Shariff, Impelsys India Pvt. Ltd
Sameer is an entrepreneur with a passion for turning ideas into real businesses. As the Founder and CEO of Impelsys Inc., he drives Impelsys’ business vision, strategy, value and growth. Impelsys is his second start up and he has grown the company into a leader in online content delivery for the global publishing and education market. Impelsys platforms are being used by hundreds of publishers to provide content and learning to thousands of libraries and millions of readers around the world.

Prior to the Impelsys chapter, Sameer co-founded Medsite Inc. As Chief Strategic Officer and Executive Vice President of Sales, he helped Medsite become one of the largest Internet pharmaceutical marketing companies in the United States.

Sameer is often invited to speak at various events and tradeshows. He has also been featured in Forbes, India Today, CMS Wire, Professional Publishing Report, Gilbane, Seybold Report and Silicon India among other publications.