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2002 annual meeting

Pre-Meeting Workshops

Wednesday, May 29, 2002

Digital Rights Management: Old Hat or New Wrinkle? How DRM is Affecting Business Decisions in Today’s Publishing Environment

Moderator:
Speakers:
  • Ed Colleran, Copyright Clearance Center
  • Jonathan Schull, Digital Goods
  • John Cox, John Cox Associates

In this half-day pre-meeting seminar, a panel of industry experts will provide insights on the top three DRM issues they think are having the most significant impact on academic and professional publishing business decisions today. Once a panelist has presented his/her three issues, the other panel members, as well as the audience, will have an opportunity to participate in the discussion. Topic areas that may be explored in the discussion include: 1) data encryption; 2) copy protection; 3) business and pricing models; 4) collection and payment systems; 5) secondary permissioning; 6) content delivery; 7) the role of the DOI in e-books and e-journals; 8) fair use & legal issues; 9) key DRM players; 10) current standards efforts and working groups. Find out what’s on the minds of experts and experienced colleagues.

The XML Revolution: What Scholarly Publishers Need to Know

Speaker:
  • Bill Kasdorf, President of Impressions Book and Journal Services

The unprecedented enthusiasm for XML, the Extensible Markup Language, has spawned a bewildering array of related technologies for tagging, organizing, describing, navigating, linking, and presenting information. This half-day seminar will present an overview of XML and its extended family, along with a discussion of the emerging standards that will be most important for book and journal publishers.

All You Ever Wanted to Know About Data Conversion But Were Afraid to Ask

Speaker:
  • David Skurnik, Vice President, Sales of Data Conversion Laboratory

When publications were produced only once and only in one form—usually print, publishers didn’t have to pay much attention to the underlying data used to produce those publications. But now that a variety of forms are not just desired but demanded by users, publishers need to understand a variety of data formats and convert their data from one form to another. This half-day seminar will provide an overview of today’s most important options and will help you to understand and evaluate a variety of approaches to data conversion in order to make conversion projects efficient, effective, and economical.

Expanding Your Revenue Stream Through Online Content

Moderator:
  • Rick Miller, Market Analyst, Copyright Clearance Center
Speakers:
  • Mark Walter, Senior Analyst, Seybold Publications, a Key3Media company
  • Andrea Keyhani, COO, Ingenta
  • Michael Spinella, Director of Membership and Meetings, AAAS, Science magazine

An expanding market for digital content is changing the face of the publishing industry, creating both obstacles and opportunities. Unauthorized use of content is a concern for most publishers, and finding a distribution model that thwarts pirates but doesn’t frustrate honest users can be a complicated mission. But a well-thoughtout plan can yield hidden returns through the Web-created phenomenon of super-distribution and the age-old business model of secondary use. This session will offer a germane discussion on the state of digital content and the way publishers deliver and license content, and collect royalties directly from their Internet sites.

Objective: By the conclusion of this session, participants will be able to develop strategies to capitalize on the revenue potential of an expanding online content market.

XML Implementation: Publishing Systems

Speaker:

XML has proven to be a powerful tool in the Publishers’ arsenal. This course describes how it can be applied to the publishing process. Implementing an XML-based publishing system is covered in sufficient detail to enable the attendee to understand options and approaches to implementing XML in a publishing environment, state their project objectives, build associated implementation plans and business cases, and eventually successfully implement an XML-based publishing system. To support effective XML system development planning, this course provides overview of XML and related standards and technology designed to assist the decision making manager, executive, or project leader in understanding the standards and the choices faced when implementing them. The XML processing architecture, syntax, implementation examples, development project, tools, and business processes will be described in business terms. The goals and opportunities of an XML project and the business benefits of the resulting system will be explored.