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2002 Annual meeting

Schedule

Thursday, May 30, 2002

Collaboration, Controversy, and Common Sense: How Will the Scholarly Communications System Evolve?

Moderator:
Speakers:
  • Jean-Claude Guedon, Professor of Comparative Literature, University of Montreal
  • Pieter Bolman, Director of STM Relations, Elsevier Science

With the advent of the Internet, the technical system of scientific communication has undergone a profound change that is still unfolding. Although few question the positive impact of faster and more robust dissemination of research results, scholars have begun to examine the impact of these technical changes on the underlying structure of the scholarly communication system, and particularly the economic system that has evolved to support it.

In this keynote address, Professor Jean-Claude Guedon will examine the current system from the perspective of a historian who is an active producer and user of scholarly materials. He will explore the debate on whether the results of fundamental research are likely to remain part of the public core of knowledge, or whether they are likely to continue to function as commercial commodities.

Dr. Pieter Bolman, Director of STM Relations for Elsevier Science, will then speak from the perspective of a long-time participant in the scholarly publishing arena, both as a PhD scientist and as a scholarly publisher.

Successful Models for Book Publishing

Moderator:
  • Norma Brennan, Director of Publications, AIAA
Speakers:
  • Philip DiVietro, Director of Technical Publishing, American Society of Mechanical Engineers
  • Blaise Simqu, Executive Vice President, Sage Publications, Inc.
  • Janet Bailey, Vice President of STM Books, John Wiley & Sons

Many publishers, particularly those in the not-forprofit sector, have neglected the challenging world of book publishing simply because they were more comfortable with their already successful journal programs. Now, however, there are models of success in this “other” branch of publishing. Three publishers will provide broad overviews of their varied approaches, covering the entire process from objective market analysis through acquisitions, building a list, managing volunteer editorial boards, forming partnerships, and distribution and sales. They will encourage interactive audience discussion.

The Use (and Misuse) of Usage Data

Moderator:
  • Isabel Czech, Director of Publisher Relations, ISI
Speakers:
  • Tom Sanville, Executive Director, OhioLink
  • Marcella Barnhart, Product Development Manager, ISI
  • Peter Shepard, Project Director, PALS
  • Denise Davis, Director, Statistics and Surveys, US NCLIS

Librarians want usage statistics for online products, and many publishers and database producers are striving to provide them. What exactly do librarians need? What can publishers supply? Are they the same? Does heavy usage equal high quality? What standards do we need? What pitfalls lie in the way? In this session, we’ll hear from a librarian, a primary publisher, and a secondary publisher, and see whether we’re on the same road, or taking different paths.

New Challenges in Electronic Journal Publishing: Pricing, Licensing and Negotiation with Consortia

 Moderator:
  • John Tagler, Vice President, Account Development & Library Marketing, Elsevier
Speakers:
  • Bette Brunelle, Executive Vice President, Software Products and Services, OVID Technologies, Inc.
  • Barbara Preece, Executive Director, Boston Library Consortium
  • Michael Fournier, Library Manager, Biogen Corporation

The migration from print to electronic journal publishing has thrust the players–publishers and librarians–into uncharted waters. In the past few years publishers and librarians have been on a fast learning curve to develop new models for selling and purchasing scholarly journal content. Publishers have sought to develop new approaches to pricing that will be an incentive to libraries to introduce electronic editions while at the same time not undermining the revenue streams that keep journals afloat. Librarians, faced with shrinking budgets and growing information output, have turned to consortia and other strategies as a means of buying more information more economically. Our three speakers, a representative from the electronic publishing community, a representative from an academic library consortium, and a corporate librarian will present their views and relay their experiences in navigating these waters.

Electronic Ink

Moderator:
  • Bill Kasdorf, President, Impressions Book & Journal Services
Speaker:
  • Russell Wilcox, Vice President & General Manager, e- Ink

Electronic ink is a new material that will have a far-reaching impact on how society receives its information. Although revolutionary in concept, electronic ink is a straightforward fusion of chemistry, physics, and electronics. The principal components are millions of tiny microcapsules, about the diameter of a human hair. The co-founder of one of the leading developers of electronic ink technology discusses its benefits and importance for the publishing industry. He will show a sneak peak of next year’s electronic ink screens for e-books, which enable a new generation of reader devices.

Optimizing Your Website for Search Engines

Moderator:
  • Tom Richardson, Business Manager, New England Journal of Medicine
Speakers:
  • Fredrick Marckini, CEO and Founder, iProspect.com
  • Kathryn Joy Marketing Manager, Online, New England Journal of Medicine

Having a Web site for your publication is only the beginning; to be successful, you need people to visit and use your site. One of the primary ways users seek information on the Web is by using search engines, and each search engine has its own search algorithms and result rankings. Learn how to position your Web site for search engines to help send you qualified visitors.

Who’s Buying Our Content Now, and How?

Moderator:
  • Doug LaFrenier, Director of Marketing and Sales, American Institute of Physics
Speakers:
  • Susan Kesner, Director, Publisher Relations, Infotrieve
  • Jean Mayhew, (formerly) Director, Information Network, United Technologies Research Center
  • Graeme Whitley, Director of New Business Development, John Wiley & Sons

The 21st century “user” of SSP content has unprecedented options for finding and using information. Libraries face a bewildering array of possibilities for acquiring content. Publishers are reexamining business models and considering novel ways of unbundling, repackaging, and delivering this content. Aggregators and other intermediaries have found new roles and new markets. In this session, a corporate librarian, a scholarly publisher and an article vendor look at evolving trends in how content is being offered, bought, and sold, and the impact of these shifts on their organizations.

Electronic Peer Review, Production, and Dissemination: What Do You Need to Know as a Manager?

Moderator:
  • Joan Comstock, Sales Director, Cadmus Professional Communications
Speakers:
  • Priscilla Markwood, Managing Editor, American Society for Investigative Pathology
  • Jan Fleming, Vice President of Planning & Development, Cadmus Professional Communications
  • Jack Danaher, Director of Database Operations, Progressive Information Technologies
  • Kimberly Douglas, Director, Sherman Fairchild Library and Manager of Technical Information Services

What benefits would you gain if you used an end-to-end electronic publishing system? What are the possibilities for the future? Could you facilitate new revenue streams? Achieve greater production efficiencies? What are the steps you need to take when planning your new system? How do you think through setting requirements, defining specifications, investing, and planning the implementation of a new electronic process for the various segments of this system? What are the human dimensions involved? What skill sets are needed? How do you transition current staff from the old to the new?

Friday, May 31, 2002

The Open Archives Initiative and Scholarly Publishing

Moderator:
  • Amy Brand, Director of Business Development, CrossRef
Speakers:
  • Carl Lagoze, Digital Library Scientist in Computing & Information Science, Cornell University
  • Mark Doyle, Manager, Product Development, Journal Information Systems, American Physical Society

The Open Archives Initiative (OAI) develops and promotes interoperability standards aimed at facilitating the efficient dissemination of research content. The OAI is rooted in an effort to enhance access to e-print archives as a means of increasing the availability of scholarly communication. Hence, the OAI framework has clear applications and import for scholarly publishers. Speakers will discuss a range of OAI projects emerging in the US and Europe, and consider the consequences – and controversy – of the OAI model for publishers.

E-Books: Now That They’re Dead… They’re Alive

Moderator:
  • Pat Harris, Executive Director, NISO
Speakers:
  • Rick Lugg, President, R2 Consulting
  • Steve Potash, President and CEO, OverDrive
  • Kate Wittenberg, Director, Digital Publishing Initiative, Columbia University

While the mainstream press has officially declared that the market for popular books on hand-held readers appears “dead on arrival”, digital delivery of content in the professional and scholarly arena represents a market that is steadily maturing. Join us for a discussion with experts about three key topics important to the SSP marketplace. Speakers will address such questions as these: What do we mean when we say e-Book: hardware? software? content? What are the standards needed to make this market come into its own? Who’s making money now, and what are the successful business models?

Distance Learning, Distributed Learning: What Are They? How Do They Affect Me?

Moderator:
Speakers:
  • Lois Wasoff, Vice President, Houghton Mifflin Company
  • Isabella Hinds, Director, WebCT, Inc.
  • John Purcell, President, Learning Objects Networks, Inc.

Distance Learning, Distributed Learning? How is it accomplished and what is being done to have effective education and training? In this session you’ll learn what the education publishing community is doing, what tools are available to educators, what corporate-government models are being developed, and what the publishing community can expect in the way of incentives for future learning approaches.

Planning and Implementing Linking to Drive Usage

 Moderator:
  • Graeme Whitley, Director of New Business Development, John Wiley & Sons
Speaker:
  • Ed Pentz, Executive Director, CrossRef
  • John Walker, Associate Director, Content Systems Integration, John Wiley & Sons
  • Chris Shillum, Director of Product Development, ScienceDirect
  • Jenny Walker, Director of Sales and Marketing, Ex Libris

Linking–be it reference linking, “cited by” linking, abstracts linking, or local linking–drives usage to the online systems we have all so heavily invested in. Behind these features on all online systems are the underlying content linking technologies. This technical session will provide insightful technical guidance on what to do and what not to do in planning and executing an effective linking technology strategy that can scale into useful features to drive usage and effectively compete in the online environment.

Archiving

Moderator:
  • John Tagler, Vice President, Account Development & Library Marketing, Elsevie
Speakers:
  • Martin Blume, Editor-in-Chief, American Physical Society
  • Dale Flecker, Associate Director, Planning & Systems, Harvard
  • Vicky Reich, Director, LOCKSS Project, Stanford University Libraries

In the print world, libraries have assumed the responsibility for archiving, and they have done so for centuries. With the advent of electronic publications, however, the old order is being re-examined. Suddenly publishers are being asked to take the responsibility for electronic archives–either to maintain the archives themselves or to commission new partners to assume the task. But willingness is only the first step. The criteria and standards necessary to guarantee long-term maintenance are just beginning to be addressed. This session will present the views of representatives from an academic research library, a society publisher, and a collective academic initiative, all of whom approach the conundrum of electronic archiving from very different perspectives.

Content Management: Building a Decision Matrix

Moderator:
  • Chris Kartchner, Vice President, Ness USA
Speakers:
  • Melissa Durborow, Group Manager for Fry Information Services
  • Kevin Hannon, Consultant
  • Michael Pillippe, Director, Interactive and e-business Initiatives, Swb&r

Content management has long been a hot topic in publishing circles. While content management systems, products, and tools were being designed and developed for the traditional publishing world…the Web explosion took place! One of the benefits has been the concurrent development of Web publishing tools, many of which may have a place as broader content management tools available for scholarly publishers. Representatives from within and outside the world of publishing, including software development concerns, will bring independent but relevant perspectives. This session is designed both to further expose you to some of the practical options available, and to share expertise that will help you to shape your own content management decision matrix based upon your specific needs.

Using New Technology: SGML/XML and Legacy Data Projects

Moderator:
Speakers:
  • Jerry Elliott, Marketing Director, US, SPI Scholarly Publisher Services
  • Keith Seitter, Deputy Executive Director, American Meteorological Society
  • Ted Freeman, Director of Electronic Publishing Services, Allen Press Inc.

This is a non-technical session for managers on using new technology. It will explore two key challenges STM publisher face today: (1) Handling legacy data: How does a publisher embark on this challenging and costly endeavor? What are the options? What functionality is needed? What are the promises and pitfalls? (2) SGML & XML: How to efficiently code for legacy data today. Is SGML still the standard? What does XML offer? While speakers will provide a view to the future, they will emphasize the economics and options available today.