2005 SSP 27th Annual Meeting
Seminar 1 – Evolving Business Models and Pricing Update
Scholarly publishers today face many challenges in developing business and pricing strategies that will work and be stable income-producers for future years. Getting a clear view of the options and how they are performing for publishers is difficult. During this seminar a leading subscription fulfillment agency will survey the top business models and discuss general trends in model changes. From the agent and publisher perspective, we will explore the impact of price increases during business model changes and how much lead time is needed to be effective with institutional subscribers. The seminar will also assess the loss of print revenue and how to price electronic products to recover the income gap.
Speakers
Priscilla Markwood
At ASIP, Priscilla is responsible for government affairs and other communications related to science and publishing, as well as non-profit society management. She previously held publishing-focused positions at Cadmus Communications and FASEB. Priscilla served on SSPs Education Committee, which she co-chaired in 2006. She is presently North American Editor of Learned Publishing.
Dan Tonkery
Jennifer Pesanelli
Jennifer Pesanelli, Federation of American Societies for Experimental Biology (FASEB)
As the Director of Publications, Ms. Pesanelli, oversees the publishing operations for The FASEB Journal and Journal of Leukocyte Biology, as well as directs FASEB AdNet, SPCNet, and FASEB Dues and Subscriptions-three groups that provide advertising sales, institutional subscription sales and membership and journal fulfillment respectively to not-for-profit, society publishers.
As the Director of Publications, Ms. Pesanelli, oversees the publishing operations for The FASEB Journal and Journal of Leukocyte Biology, as well as directs FASEB AdNet, SPCNet, and FASEB Dues and Subscriptions-three groups that provide advertising sales, institutional subscription sales and membership and journal fulfillment respectively to not-for-profit, society publishers.
Prior to FASEB, Ms. Pesanelli worked for a STM commercial printer in the management and marketing division. She has served on the SSP Education Committee for the past two years and managed seminars including the Researcher Focus Group and the Librarian Focus Group.
Bruce Heterick
Scott Nathan
