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2005 SSP 27th Annual Meeting

Seminar 4 – Creating New Revenue Streams

Content is every publisher’s greatest asset, but changing user needs and shifting modes of delivery are steadily decreasing the revenue publishers are deriving from their content. This seminar will present case studies from publishers who have taken creative and proactive approaches to making their existing content valuable to the end user while protecting and even increasing the associated revenue. The speakers will discuss how they have repurposed, enhanced, and licensed their content to create new revenue streams, while sharing valuable lessons learned that audience members can apply to their own publishing programs. This seminar is an excellent companion to “Interweaving Print and Online Content.”

Speakers

Robert Paulis
Douglas LaFrenier
Douglas LaFrenier is Director of Publication Sales & Market Development at the American Institute of Physics, where, among other duties, he manages consortia sales for publishers on the Scitation platform. He has held previous positions at Macmillan, McGraw-Hill, the Scientific American Library, and Robert Ubell Associates, a publishing consulting firm in New York City. He is a member of the Special Libraries Association, the North American Serials Interest Group, and the Society for Scholarly Publishing, and is a former member of the SSP Board of Directors. Doug has been a frequent speaker at meetings of SSP, PSP, the Council of Engineering and Scientific Society Executives, and the Charleston Conference.
Eileen Kiley Novak
Eileen Kiley, Manager of Archival Publications, Materials Research Society, is responsible for all aspects of print and online publication of MRS’s monthly archival journal as well as approximately 45 proceedings volumes each year.

Since joining MRS in 2000, Eileen has overseen the implementation of electronic peer review systems for both books and journals and has guided these publications through an array of changes to keep pace with new developments in publishing.

Prior to joining MRS, Eileen spent 5 years in book acquisitions at the University of Pittsburgh Press. She is an active member of the SSP Education Committee.

Carol Richman
Carol is Director of Licensing at SAGE. She has over fifteen years experience in professional and scholarly publishing, and her focus has been on electronic publishing and licensing issues and activities. Carol joined SAGE Publications in 2001 and has focused on delivering journal and book content via electronic means. Carol was instrumental in the development and launching of the SAGE Full-Text Collections as well as their new journals platform, SAGE Journals Online.

Additionally, Carol oversees all contracts and licenses related to journals and books with regard to copyright and delivery. Prior to joining SAGE, Carol was with Lippincott Williams & Wilkins as Director of Licensing where she implemented strategic policies regarding electronic delivery and also automated the Permission Department in order to streamline the workflow. Carol serves on the CrossRef Board of Directors and is a standing member of NISO; she is also a member of the CLOCKSS Board and the HINARI group. Carol frequently speaks at meetings on copyright issues, the delivery of content, creating electronic products, and new business models.

Edward Ruehle
Barbara Lange
An active member of the scholarly publishing community, Barbara Lange is Staff Director of Product Management at the IEEE. For over 11 years she has worked to define IEEE Publishing’s online presence, focusing on tools to effectively deliver relevant content to users by leveraging new and emerging technologies. Previously, Ms. Lange worked at Springer Verlag bringing electronic media products to researchers.

An innovative thinker about bringing users and content together, she recently led a team of 15 Society publishers to launch scitopia.org a federated search tool. She is a member of the CCC Publisher Advisory Committee, the STM Spring Program Planning Committee, and is past Chair of AAP’s Electronic Information Committee.

Jan DUP Peterson