Seminar 6 – Optimizing Content for Search Engines:

As scholarly publishers invest more resources in their electronic products, it is has become mission critical that those products can be found readily by a range of audiences. Enhancing content for search engines goes beyond the technology of search engines to key strategic and philosophical questions: What are the goals for your organization as you seek to optimize your content? Where does this specific tactic fit into your overall strategy for discoverability? What policy and ethical boundaries should you set in enhancing your content for search? And, of course, what are the technology options and how do you best leverage them? Experienced practitioners will walk you through their case studies, offering both guideposts and lessons learned to inform your own efforts.