Concurrent 1C – Making E-Books Work

Barbara is President of Meyers Consulting Services (MCS), established in 1983 to advise and assist professional and scholarly publishers, learned societies and trade associations, and their supplier communities. Her areas of major expertise and experience are management, marketing, new product development, planning, and research relating to association/society management and all forms of publishing. She held progressively more responsible staff positions with the National Rehabilitation Association, the Forum for the Advancement of Students in Science and Technology, the National Academy of Sciences, Capital Systems Group, Inc., the American Chemical Society, the Chamber of Commerce of the United States, Reliance Graphic Arts Consulting Group, and the American Association of Neurological Surgeons.

During her 30+-year career, Barbara has been active in industry organizations, holding numerous governance positions and being involved in educational programs. A few highlights of her service: one of the founders of SSP and served on its Board of Directors; past President of the Council of Science Editors; serves on the American Diabetes Association Publications Policy Committee; and served on the local chapter Executive Boards of the American Society for Information Science and Technology as well as the Women’s National Book Association. Barbara holds a masters degree in Science, Technology, and Public Policy with a specialty in technology assessment and a bachelors degree in Journalism with an emphasis in science, both from George Washington University where she is now adjunct faculty for the Masters in Publishing program.

Alix Vance is Principal of Architrave Consulting, where she specializes in business development, operational assessment, and digital/data strategies for commercial and nonprofit organizations within and beyond the information industries. Earlier in her career, Alix was President of Paratext, Executive Director at CQ Press and SAGE, and Vice President of Business Development at Ebook Library. She is a member of the Board of Directors of the Society for Scholarly Publishing, serves on the Editorial Board of Learned Publishing, co-authors the Webby Award-nominated blog, The Scholarly Kitchen, and holds a Master’s Degree in Social Work. Developing Metrics Dashboards to Drive Strategy and Create More Persuasive Marketing Campaigns is a seminar Alix will be presenting to organizations in Washington DC and other locations (Fall/Winter 2010). For more information: www.architraveconsulting.com or info@architraveconsulting.com