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2008 SSP 30th Annual Meeting, Westin Copley, Boston, MA

Concurrent 4B:Interactive Marketing and Advertising When the Web Gets Personal

Speakers

Melinda Kenneway
Melinda Kenneway is a Director and co-founder of TBI Communications, a specialist marketing agency providing support to academic publishers, societies and libraries. Melinda has worked within scholarly communications for over twenty years with much of her experience gained through a long career with Oxford University Press, where she latterly held the post of Marketing Director for the Journals division. Since forming TBI in 2004, Melinda and her team have worked to shape the sales and marketing strategy of organisations around the world and deliver imaginative and effective communications campaigns on their behalf. Melinda holds a degree in Experimental Psychology from the University of Oxford.
Kristen Fisher Ratan
Kristen Fisher Ratan is Product Director at the Public Library of Science (PLoS). She joined PLoS in the summer of 2011 in order to focus her efforts on the use of technology to transform scholarly communication. Kristen has a 20 year history in the information industry leading strategic innovations at HighWire, Atypon, and BIOSIS.