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2008 SSP TMR

Building an Audience Online

Speakers

Chuck Richard
As Vice President at Outsell, Chuck Richard is Lead Analyst for b-to-b trade publishing, advertising and lead generation, including the impact of search services on these sectors. He serves as a senior analyst and executive level advisor to a broad range of Outsell clients, covering information companies, their competitive positions, industry disruptors and landscape-changing trends.

His clients benefit from Chuck’s 25 years experience in strategic planning, investment banking, consulting and market analysis across an unusual breadth of information content segments. He has worked at senior executive levels in both large corporations, including at the headquarters offices of both LexisNexis and Reed Business Information, and in small privately held firms including investment banking firm, the Jordan, Edmiston Group. While Vice President of Strategic Planning for B2B publishing leader Reed Business Information, previously Cahners, he was instrumental in the completion of more than 30 mergers and acquisitions valued at more than $1 billion.

Chuck is frequently cited as an industry expert: His press credits include The Wall Street Journal, New York Times, Financial Times, Bloomberg Radio, National Public Radio, Business Week, Forbes, CNN Money, TheStreet.com, MarketWatch,Fortune Small Business, Boston Globe, Washington Post, Chicago Tribune, San Francisco Chronicle, LA Times, AdWeek, Advertising Age, Crain’s BtoB, MediaPost, InformationWeek, CNET and UPI.

Chuck served on the Board of Directors of the Software and Information Industry Association (SIIA) for years, and is on the Business Information Council of the American Business Media (ABM) industry association. He has worked in Brazil, speaks Portuguese, and earned a PhD and Masters in Quantitative Business Analysis from the University of Washington in Seattle, where he was awarded a full doctoral fellowship in his fourth year of graduate studies.