Closing Remarks

October Ivins is an independent consultant specializing in market research and pricing and marketing academic information products. She works primarily with societies, small publishers and university presses, helping them navigate customer expectations for electronic content. After a 20-year library career at UNC-Chapel Hill and LSU, she worked toward a library science doctorate at UT Austin focusing on pricing digital content and qualitative research methods. From 1998 until 2001, she was an executive at two dot coms. October is a frequent speaker at many library and publishing meetings, including ALA, ICOLC, NASIG, SSP, and TLA. She is active in ALA and is the current president of SSP.