Seminar 03 – Managing and Leveraging Your Electronic Content:

Lisa serves as the CTO for Really Strategies, with primary responsibility for the RSuite CMS product vision and engineering. Lisa is a recognized industry professional and an expert in the design of XML-based content management systems. For many years, she managed Really Strategies’ consulting practice, providing guidance to publishers on technology choices, workflow engineering, and content design. Lisa is a co-founder of Really Strategies. Her projects include

* Designing and leading a staff of engineers in the development of RSuite CMS.
* Providing strategic and business analysis for various publishing technologies.
* Analyzing publishing workflows and recommending efficiencies to both tools and people processes.
* Leading content architecture design and requirements development.
* Implementing XML-based content management systems and integrating with popular publishing tools to provide complete end-to- end publishing solutions.

Lisa is a frequent presenter at industry tradeshows and has authored a chapter in the XML Handbook, Second Edition, edited by Dr. Charles Goldfarb and Paul Prescod. She is also a founding member of the Philadelphia XML Users’ Group.

Cathy Felgar is Production Director for the Academic and Professional group of Cambridge University Press in New York. Her 12-member team produces approximately 450 new titles and 1500 reprints each year over a range of H&SS and STM subject areas and including some textbooks. In 2001 Cathy’s department implemented an XML-upfront workflow and today creates multiple ebook formats for most titles published.

Cathy joined the Press in 1998 and in that time has been involved in many initiatives including moving all composition work offshore, moving a large proportion of the work to the full-service environment, developing direct-linked indexing methods and the XML-upfront workflow, developing an intranet-based Cover Rough approval system, moving to increased amounts of digital reprinting, and designing the original Asset Store system that launched in 2001 as well as playing a supporting role in the process of designing the new Asset Store system known as CAMS. She also chairs the environmental impact committee in New York and works closely with her counterparts in other parts of the Press on workflows, supplier management and scales, and other issues.

Prior to joining Cambridge Cathy held production positions with Chapman & Hall working on medical books, Macmillan General reference working on cookbooks and gardening books, and Addison-Wesley working on college math textbooks.

Elizabeth Turrisi is head of the Multimedia Publishing Department at CFA Institute in Charlottesville, Virginia. CFA Institute is the global, not-for-profit association of investment professionals that awards the CFA and CIPM designations and has 95,000 voting members worldwide. CFA Institute publishes the Financial Analysts Journal, a variety of other serial publications and books, and online learning products incorporating audio, video, and interactive components.

Since joining CFA Institute in 1998, Elizabeth has overseen projects including the implementation and evolution of the publications and multimedia products areas of the CFA Institute website, implementation of an XML-based publications production workflow, and implementation of content management and archival processes using Documentum. CFA Institute is currently working on a project to manage all enterprise content (including publications content) through SharePoint to support an integrated member portal, mobile delivery, and social networking.

Elizabeth earned her BS in computer science and engineering from Massachusetts Institute of Technology and MS in computer science from Brown University.

Edward Cilurso is the Vice President of Production for Taylor & Francis LLC. In that role, he oversees the North American production operations for a program of nearly 600 academic journals.

He is also in charge of the company’s ambitious Central article Tracking System (CATS), which performs content management across the company’s nearly 1,400 journals.

Ed has been with Taylor & Francis over 11 years.

Dr. Mark Doyle has been with The American Physical Society for the past twelve years and is the Assistant Director, Journal Information Systems.

His main responsibilities include overseeing the APS IT infrastructure for all aspects of the APS Editorial Office including the peer-review process and the APS electronic archive (online services and XML design).

In addition, he provides advice on many aspects of APS’s publishing policies including issues relating to open access. Mark was a member of the editorial board of ALPSP’s journal ‘Learned Publishing’ from
2000-2007 and is a member of the CrossRef Technical Working Group. He came to APS after working for two years on the development of the arXiv.org e-Print Archive, then at Los Alamos.

He received a Ph.D. in high energy physics (string theory) from Princeton University in 1992 and had a postdoctoral position at The Rockefeller University until 1994.