Concurrent 2B: Market Big, Spend Small

As the Director of Marketing, Melanie Dolechek oversees marketing, communication and new product development at Allen Press. Headquartered in Lawrence, KS, Allen Press provides a comprehensive portfolio of integrated services in the broad areas of print, online, distribution and publishing services.

Prior to joining the Allen Press team in 2006, Melanie directed marketing and operations activities at ACT, Inc. She received her undergraduate degree from Kansas State University and a Masters of Science in Management from Baker University.

As Senior Publishing Consultant, Janet works with academic, commercial, and reference publishers to support their marketing efforts. Prior to joining PCG, Janet was Associate Director for Journals Publishing at The MIT Press where she managed a diverse program of scholarly journals in arts and humanities, social sciences, and science. During her time at MIT Press, she also served on the Journals Committee of the Professional and Scholarly Publishing Division of the Association of American Publishers, and on the board of the Association of American University Presses.

From her background in academic journals publishing, Janet has gained an extensive knowledge of online hosting platforms, journal publishing operations, and print-to-online strategies, which gives her the ability to work with publishers on a wide range of projects. Janet is also currently North American Editor of the journal Learned Publishing (published by ALPSP).

Bill Silberg is Vice President for Publishing and Communications at the New York Academy of Sciences, a position he assumed in June 2006. He came to the Academy after spending three years as Senior Vice President for Communications and Publishing at The Commonwealth Fund, an independent, private foundation that studies and supports research on health care policy and social issues. At Commonwealth, he oversaw an overhaul of the foundation’s web site, dramatically increasing the Fund’s professional and public visibility.

Prior to joining Commonwealth in 2003, Mr. Silberg was Senior Vice President and Executive Editor at Medscape from WebMD, the online portal for health and medical professionals worldwide. Mr. Silberg joined Medscape in March after spending 13 years in publishing at the American Medical Association, the last four as Web Editor and Editorial Director for Medical News and New Media at JAMA. Previously, he served as Associate Director for Public Affairs at the University of Chicago Hospitals and, prior to that, spent seven years with United Press International as a reporter, editor and bureau chief in Albany, NY; Detroit; Cleveland and Pittsburgh.

Jennifer Pesanelli, Federation of American Societies for Experimental Biology (FASEB)
As the Director of Publications, Ms. Pesanelli, oversees the publishing operations for The FASEB Journal and Journal of Leukocyte Biology, as well as directs FASEB AdNet, SPCNet, and FASEB Dues and Subscriptions-three groups that provide advertising sales, institutional subscription sales and membership and journal fulfillment respectively to not-for-profit, society publishers.

Prior to FASEB, Ms. Pesanelli worked for a STM commercial printer in the management and marketing division. She has served on the SSP Education Committee for the past two years and managed seminars including the Researcher Focus Group and the Librarian Focus Group.

Will is the Director of Web Content Management for ASHA and is responsible for leading the planning and implementation of Web content for ASHA’s Web sites including the development and management of the team’s Web projects. He has over 15 years of web experience. Before coming to ASHA, he was the Manager of Electronic Operations at a B2B publishing company. He managed operations for over 20 B2B Web sites and provided oversight for all electronic newsletter and magazine publishing and distribution. Before that, he worked at the World Bank producing various knowledge management CD-ROMs.