Pragmatic Marketing

David Jastrow presently serves as Director, Strategic Market Analysis for Health Sciences at John Wiley and Sons, Inc. He has more than 15 years of experience in STM publishing and information strategy, with particular interest in sizing competitive markets, identifying emerging clinical trends and exploring how clinical information can be used to drive performance improvement for hospitals and generate better patient care.

Prior to joining Wiley, Jastrow was Manager of Market Intelligence for the Healthcare business of Thomson Reuters (now Truven Health). He also previously directed the business/professional information division of Simba Information, where he was lead writer and analyst for the annual Global STM Publishing report and editor of Professional Publishing Report. Earlier in his career, he held editorial positions with technology publishers Ziff-Davis Media and CMP Media.

He graduated with a bachelors degree in journalism and economics at the University of Massachusetts-Amherst and is working toward an MBA at Rutgers University-Camden. He also is Pragmatic Marketing Certified and completed a training program on Authentic Leadership at Rutgers. Other interests include coaching soccer, playing basketball and drinking lots of coffee.