2014 SSP 36th Annual Meeting
Concurrent 4E: The 21st Century Data- Driven Digital Publisher
Academic publishers today have more data and insight about their users, content and overall business than ever before. This rapid increase in data has the potential to create new opportunities and cause significant business challenges, and is only set to continue. As custodians of content, usage, behavioural and user data, publishers have the potential to gather each digital user’s interaction, blend this with rich content and user metadata, and create both business and market insight that can touch and transform every part of their business from internal editorial and marketing teams through to end user researchers and authors. How can transformation through data drive a business and how can you go about such a change?Why should this matter to scholarly publishers and who would benefit from it? What challenges should be considered in structuring a data strategy?What, if any, lessons can we learn from other industries?
Moderator: Stuart Maxwell, Scholarly iQ
Sami is passionate about creating customer value and understanding their business models. Sami is a strong believer in solution marketing in the form it should exist – i.e. creating a total customer experience that leads into value creation through integrated products and services.
Sami has a solid history of growing results and proven success with P&L responsibilities – recently focused on building new marketing models using all avenues digital. Sami created a group wide eCommerce business model and a platform for LexisNexis and Elsevier as well as piloted and deployed a community and social media sites for LexisNexis. Twitter handle: @samihero
With over 10 years in digital media, Stuart has worked with leading analytics companies Omniture and comScore and was instrumental in the set-up of the validation and auditing requirements for Project COUNTER during his time at ABCe. Stuart brings the experience of a broad range of clients together, from leading media organisations such as BBC and News International through to academic publishers including American Institute of Physics and Elsevier.