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2014 SSP 36th Annual Meeting

Concurrent 4E: The 21st Century Data- Driven Digital Publisher

Concurrent 4E: The 21st Century Data-Driven Digital Publisher

Academic publishers today have more data and insight about their users, content and overall business than ever before. This rapid increase in data has the potential to create new opportunities and cause significant business challenges, and is only set to continue. As custodians of content, usage, behavioural and user data, publishers have the potential to gather each digital user’s interaction, blend this with rich content and user metadata, and create both business and market insight that can touch and transform every part of their business from internal editorial and marketing teams through to end user researchers and authors. How can transformation through data drive a business and how can you go about such a change?Why should this matter to scholarly publishers and who would benefit from it? What challenges should be considered in structuring a data strategy?What, if any, lessons can we learn from other industries?
Moderator: Stuart Maxwell, Scholarly iQ


Benjamin Spiegel, GroupM
BBenjamin is a digital veteran with over 14 years of experience in advertising. For the past three years, he has led the search practice across the GroupM Network; today, he leads the agencys search and social engagement strategy group. His team is responsible for the integration of GroupM Networks top-tier search and social engagements. Benjamin has been a much sought-after speaker at the top digital conferences, and has been instrumental in developing inter-practice consumer profiles and proprietary advertising technology solutions. Prior to his career at GroupM, Benjamin founded a digital agency with a focus on performance marketing. He also worked in post-production early on in his career. He studied business in Germany before moving to the US.
Sami Hero, Wolters Kluwer Health Medical Research
Sami Hero is a seasoned general management executive with technical, sales and marketing background. He has experience running small companies including start ups as well as B2B marketing management in multi-billion dollar corporations. Sami has global experience with global, regional and national roles in Europe, Asia and US.
Sami is passionate about creating customer value and understanding their business models. Sami is a strong believer in solution marketing in the form it should exist – i.e. creating a total customer experience that leads into value creation through integrated products and services.
Sami has a solid history of growing results and proven success with P&L responsibilities – recently focused on building new marketing models using all avenues digital. Sami created a group wide eCommerce business model and a platform for LexisNexis and Elsevier as well as piloted and deployed a community and social media sites for LexisNexis. Twitter handle: @samihero
Stuart Maxwell, Scholarly iQ
As Vice President of Business Development for Scholarly iQ, Stuart Maxwell is responsible for shaping the client, sales and marketing strategies for the academic publishing markets leading data management, integration and analytics specialist Scholarly iQ (www.scholarlyiq.com).
With over 10 years in digital media, Stuart has worked with leading analytics companies Omniture and comScore and was instrumental in the set-up of the validation and auditing requirements for Project COUNTER during his time at ABCe. Stuart brings the experience of a broad range of clients together, from leading media organisations such as BBC and News International through to academic publishers including American Institute of Physics and Elsevier.