Seminar 05 – Analytic Systems: Google Analytics and Beyond

Dom Mitchell is a Senior Publication Manager with HighWire University’s Stanford Press. He has worked with analytics packages both in his current role and in his previous role with the BMJ Group. Dom has represented HighWire Press at various industry events both in the States and back home in the UK as well as lecturing occasionally at the University College London.

Diane Bartoli is Vice President of Product Development in the Global Clinical Reference group of Elsevier’s Health Sciences division working specifically on products that suit the clinical information needs of physicians in the hospital setting. Previously, she has held various roles at Elsevier including Product Director of Elsevier’s journal hosting platform, Health Advance, Marketing Director of electronic journal products, and in Strategy Development. In each of these roles, and today, deep customer and user understanding has been at the core of what she does.

Jevin West is a Post-Doctoral researcher in the Department of Biology at the University of Washington. His research focuses on citation networks. In this type of network, an edge represents a citation and a node represents a journal, author or paper. These networks contain millions of nodes and hundreds of millions citations. The primary aim of his research is to use the structure of these well preserved networks to better assess and to better navigate the ever expanding scholarly universe. He is the head developer of Eigenfactor.org a free website for librarians, researchers, publishers, administrators and editors that ranks and maps scholarly journals. Jevin’s most recent projects involve collaborations to further develop these tools on article level data using digital repositories like JSTOR and the Social Science Research Network at Harvard.

Daniel Mooney. Dan is the Web Analytics Manager at John Wiley and Sons Publishing, where he uses a variety of web analytics tools to provide insights that help business units improve their website’s performance. Prior to working at Wiley, Dan worked at McKinsey & Company on firm-wide web analytics projects, where the primary focus was online publishing and marketing of content. Previous to that position, he was a web analyst at Scholastic.com and focused on e-commerce reporting for their Parent Store and Kids channel, combining content (articles, on-site search, puzzles and games) with commerce (merchandise sold in the Parent’s store). Dan has also held various marketing roles at a mortgage company and at a retail bank, in which his responsibilities included all aspects of advertising, analytics and market research.