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2011 SSP 33rd Annual Meeting, Westin Copley Place, Boston

Concurrent 2A: Roads to the Digital Marketplace

2A: Roads to the Digital Marketplace


Peter Balis
Peter Balis is the Director of Digital Content Sales for John Wiley and Sons, a Global Publisher. He is responsible for the sales, marketing and business development of electronic product including eBooks and mobile applications. In addition to his work at Wiley, he is the co-chair of the Digital Issues Working group of the Association of American Publishers.
Gina McCue
Gina is now working with Credo Reference as VP of Strategic Accounts. Formerly, she was responsible for the global sales of ebrary products, now part of the ProQuest family of companies. She has vast experience in library product sales and market development. Her previous roles included global sales and marketing management positions at SilverPlatter Information, Ovid Technologies, and Wolters Kluwer Health.

For the past 13 years, Ms. McCue focused on consortia arrangements, channel Partnerships, and content product development for libraries and information professionals. Prior to information and technology sales, she worked for Abbott Laboratories in sales management.

Gina earned her B.A. From the College of the Holy Cross, Worcester, MA.

Susie Stroud
Susie Stroud is Director, Major Accounts for Baker & Taylor’s Digital Media Services group, working with publishers and aggregators in Canada and Europe to distribute their digital content. Prior to joining Baker & Taylor, Susie managed print and ebook distribution for ABC-CLIO and Greenwood, as part of her 23-year career in academic, professional and higher education publishing.

Heather Reid
Heather Reid is Director of Data Systems and Services at Copyright Clearance Center, a leading provider of copyright licensing and compliance solutions. In this role she leads the team responsible for maintaining CCC’s rights management database and plays a key role in strategic initiatives and projects focused on expanding CCC’s products and services. Heather is very active in the standards arena, serving on several Boards and Committees. She is on the Board of Directors of the National Information Standards Organization and is a member of the BISG Rights Committee. She has also been an active participant in the development of the ONIX for RROs and the ONIX-PL standards. Prior to working at CCC Heather held a variety of positions with online content providers, academic libraries and IT management.