Concurrent 3A: Consortia Sales Models for Small Publishers

Tom Taylor is President of Dragonfly Sales and Marketing Consulting. Dragonfly manages the sales efforts of independent publishers through a global network of sales organizations. Before forming Dragonfly, Tom was Vice President of Marketing and Sales at SAGE in California. Tom has been in academic publishing for 32 years starting in 1979 as a sales representative at Addison Wesley (Pearson) where he moved into positions in marketing, editorial and sales management. In 1995, Tom became a sales manager at Prentice Hall (Pearson) and in 1998 was hired as executive vice president of sales and marketing at Course Technology, a Thomson Learning (now Cengage) company.

Ian Russell is Chief Executive of the Association of Learned and Professional Society Publishers (ALPSP), the international association for non-profit publishers and those that work with them. Ian has spent the best part of 20 years working in STM journals publishing, initially for the publishing arm of the Institute of Physics and then as Head of Publishing at The Royal Society before joining ALPSP in October 2007. Ian is a trustee of the International Network for the Availability of Scientific Publications (INASP), a member of the UK National Commission UNESCO Working Group on Improving Access To Scientific Information for Developing Countries, and is a member of the board of the Joint Information Systems Committee (JISC).

Melanie Schaffner joined Project MUSE in the position of Marketing and Sales Manager in November 1996.

Her major responsibilities include developing a comprehensive marketing strategy for the online scholarly journals collection, managing sales and outreach activities, negotiating consortia subscription arrangements, contributing to product development plans, addressing customer satisfaction issues, and representing MUSE at a variety of conferences and meetings.

Project MUSE is managed by The Johns Hopkins University Press, in collaboration with the participating publishers and the Sheridan Libraries at Johns Hopkins.