Concurrent 3B: Who Are You and Why Are You Visiting My Site?

Melissa Blaney is the Manager of Platform Analytics and Communications for the Publications Division of the American Chemical Society, focusing on tracking user behavior on the ACS Web Editions platform as well as monitoring COUNTER reports and other web usage metrics. She currently serves on the COUNTER Technical Advisory Board and has been with ACS for over 2 years. Melissa has 10 years of experience within the publishing industry, with prior positions held at Wolters Kluwer Health/Lippincott Williams & Wilkins, Washington Life magazine and Psychology Today magazine.

As CEO of Credo Reference, Michael brings a broad set of business skills and a passion for reference and web technology to his role at the market-leading online reference company. He focuses on involving librarians and publishers in the discoverability and content usability discussion, leading to greater cooperation and innovation across the industry. Before joining Credo Reference in 2006, Michael served as both CFO and COO of CoreWeb, a web software development and consulting company. He also spent seven years as a new business development manager at Global Insight providing Fortune 500 companies with business planning tools for market segmentation analysis and strategy development. Michael holds an MBA from Babson with an emphasis on finance and entrepreneurship.

Mark Johnson is Director of Publisher Relations at Stanford University’s HighWire Press, where he leads a team of talented Publication Managers in providing superior service to HighWire-hosted publishers. He has been supporting scholarly publishers at HighWire since 2005. Before coming to Stanford, he was Director of Marketing at Elsevier’s Cell Press imprint, where he helped launch several Cell-branded highly-cited journals. Mark is a scholarly publishing junkie, and only puts this addiction on pause long enough to swim, bike, and run in preparation for his first attempt at an Ironman-distance triathlon later this year.

Jake Zarnegar was named Chief Technology Officer of Silverchair in early 2003.

Jake has led the development and deployment of a number of Silverchair’s major software platforms, including:

* Silverchair Content Manager (SCM)
* Silverchair Custom Editorial Management Application (SCEMA)
* Taggers Online Thesaurus and Editorial Manager (TOTEM)
* TagMaster
* Silverchair Learning Systems (SLS)

A pioneer in XML web services for health reference content management, Jake has spearheaded a family of technologies including the application of semantic metadata to clinical content, ontology management tools, an
online authoring platform for medical authors and editors, and an e-learning CMS/LMS platform.

He is a graduate of The University of North Carolina-Chapel Hill.