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2011 SSP 33rd Annual Meeting, Westin Copley Place, Boston

Concurrent 5B: Usage Statistics for Wiser Business Decisions

Concurrent 5B: Usage Statistics for Wiser Business Decisions


William Wakeling
Will Wakeling has been Dean of University Libraries at Northeastern University, Boston, since November 2008, having served in an interim capacity from July 2007. Prior to that he spent five years as Northeastern’s Associate Dean for Collections and Technical Services, having first come to the University (and the United States) as Collection Development Officer in 1998. Before that he was Assistant Director responsible for Collections at the University of Birmingham, England, 1990-98, and he has also held positions at the universities of York and Bristol. In the distant past he served a spell at the British Library Document Supply Centre, before being awarded his MA in Librarianship from the University of Sheffield in 1977; he also holds an MA in English Literature from the University of Leeds.

Will has served on the Board of Directors of the Boston Library Consortium since 2007, and the Board’s Management Council since 2010, having previously chaired the BLC’s Cooperative Collections Committee. In 2010 he was also elected to the Board of Directors of the Society for Scholarly Publishing, and he is now in his fourth year of chairing SSP’s Travel Grants committee. Other experience includes service on the Board of NELINET, the New England Library and Information Network, including participation in that organization’s 2009 merger into Lyrasis.

Will has been particularly active in the area of serials and electronic resource librarianship, including three years as Chair of the UK Serials Group, and UKSG delegate to NASIG. He has served on several related ALA committees, on the advisory boards of Academic Press and Wiley, and until recently taught collection development and vendor relations as an adjunct professor at the Simmons College Graduate School of Library and Information Science. He has served on EDIFACT and Book Industry Communications Standards Committees, and given numerous presentations at conferences in the US, UK, Netherlands, Spain, Australia and New Zealand.

When otherwise at loose, Will is a keen golfer, avid follower of cricket, rugby, and baseball, inept clarinetist, and Vice-President of the Neponset Valley Philharmonic Orchestra.

Lori Carlin
Lori Carlin is the Director of Fulfillment and Marketing at AIP Publishing (American Institute of Physics) where she heads up development and implementation of strategic marketing efforts, and is the business owner of the organization’s fulfillment activities. She is responsible for directing the AIP marketing program and team, and managing the systems utilized for fulfillment, customer relationship management, and data mining.
Lettie Conrad
Lettie Conrad came to SAGE Publications in 2006 after four years managing the publications program for a think tank in Washington, DC. As the Online Product Manager, Lettie leads strategic, user-centered development for SAGE’s award-winning web-based content products and platforms, hosting inter-disciplinary reference materials and an international suite of more than 550 academic and professional journals. She is instrumental in launching new web products, developing new online features and web-publishing systems, and maintaining outstanding content quality on SAGE platforms. Lettie has a master’s degree in Mass Communication from California State University, Northridge.
Ann Link
Ann Link is the Deputy Publisher of /Health Affairs/, the leading journal on health policy, which publishes peer-reviewed content and commentary. In her position at /Health Affairs/, Ann oversees the marketing, sales, and grant programs. /Health Affairs/ is a nonprofit, nonpartisan operation that is supported by foundation and corporate grants in combination with subscription sales. The journal is published by Project HOPE, a global health education and humanitarian organization. Ann brings nearly 20 years of publishing experience to her position with expertise in pricing models, contracts, and new revenue streams. She started her career at Mayo Clinic helping the journal, /Gastroenterology/, become the leading journal in its field. She later moved to Washington DC with the journal where she launched spin-off products and a new clinical publication for the American Gastroenterology Association. Ann became Director of Publications for the American Association of Immunologists overseeing the operations of the highly ranked /Journal of Immunology/. Ann also served as the Executive Director of a burgeoning group of scientists, the American Society of Matrix Biologists, and most recently served as a consultant with the Kaufman-Wills Group where she helped societies enhance business operations and revenue.