2016 SSP 38th Annual Meeting
Concurrent 2C: Meet the Press…
As scholarly publishers, how can we compete with the major mainstream news and media outlets – who have deeper pockets than we do and who are also vying for the attention of our authors and readers? As the saying goes, “if you can’t beat them, join them.” This session will discuss the many ways scholarly publishers can work collaboratively with mainstream media organizations by exploring the “news media supply chain” – the process of identifying research articles worthy of press release; of working with in-house staff and/or science writers to write effective press releases; of coordinating with university/funder/institutional press offices to promote their organizations’ output; on working with EurekAlert!; and similar embargoing service platforms that make your content available to journalists; on embargo process and policies that provides fairness to journalists wishing to write about your research; and on tools for tracking media coverage.
Moderator: Mark Johnson, Director of Contributor Experience and Product Marketing, PLOS
Twitter Handle: @markzebrachair
Twitter Handle: @laylesworthtv
Twitter Handle: @H_Amos_
EurekAlert! facilitates newsgathering and science communications efforts of its 12,000 reporter-registrants and 10,000 public information officers from research institutions and scholarly journals worldwide. Up to 200 science news releases are made available daily to reporters and the public.
He has more than 15 years of experience as a science communicator, having worked as a press officer at the University of British Columbia before joining AAAS. He led the design of UBC’s media training curriculum and trained more than 500 faculty and students through lectures, workshops and one-on-one coaching.
Brian obtained a Master of Journalism degree from UBC and interned at CTV National News. He earned a Bachelor of Arts in English from National Taiwan University.