2016 SSP 38th Annual Meeting
Concurrent 2A: Small Data, Big Benefits: Mining for End User Relationships
Marketing Insight
Concurrent 2A: We will be showcasing different tactics publishers are using to get more eyeballs on their content. In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing. Presenters will discuss types of data that can be used, how they have used that data, and the value it can add to a publishing program.
Moderators: Janet Fisher, Senior Publishing Consultant for Publishers Communication Group
Christine Orr, Sales Director, Ringgold
Speakers
Jenni Rankin, Annual Reviews
Jenni Rankin is the Marketing Manager for Annual Reviews, a non-profit publisher of review journals in the biomedical, life, physical, and social sciences. With research literature and data becoming more and more abundant, Annual Reviews articles help keep researchers abreast of knowledge in their own and related fields and provide an expert view of the role and value of science to society. Jenni has spent a decade at Annual Reviews emphasizing the value of reviews and building relationships with both end-users and institutional customers. She has helped launch 15 journals, and she continues to strategize and plan for future journal launches.
Wendy Wise, American Chemical Society
Wendy Wise is the Manager of Content Marketing and Lead Generation at the American Chemical Society. Wendy is working on transforming the way the society markets its journals, products, and news to an audience of over a million readers in the chemistry universe through content marketing and new marketing technology. Previously, she worked at the American Association of the Advancement of Science as a Marketing Manager, promoting Science magazine and its affiliated journals.
Lauren Kane, BioOne
Lauren Kane is COO of the nonprofit scientific publisher BioOne. She oversees BioOne’s sales program and the creation of new financial and dissemination models that increase library collaboration and researcher access. In addition, she helps BioOne’s more than 145 participating societies, museums, and independent presses develop sustainable publishing strategies and maximize their publications’ impact. Lauren holds an MBA and is an active member of SSP, ALPSP, and Boston Women in Information.
Twitter Handle: @lauren_publish
Twitter Handle: @lauren_publish