Concurrent 2D: Discovering Content in Scholarly Publications; How Do Publishers Need to Adapt to Geographic, Cultural, and Age Differences in Readership and Research Behavior?
The world of publishing is an ever-changing landscape. Not only are publishing models and technologies rapidly changing, but geographic, cultural, and age demographics of the published works consumers are changing as well. It is expected that these demographic changes will have a huge impact on how scholarly information will be searched for, retrieved, digested, and contributed to, moving forward. Data presented from a study conducted by Simon Inger Consulting that spans over 40,000 respondents across a timeline from 2005-2012 will allow a longitudinal analysis of readership discovery behavior by region, sector, and job function. Where do people start their search: library web, publisher site, Google, PubMed? Are they using phones, laptops, or iPads, and how does this change by region? How do people in poorer nations perform search? This session will attempt to dissect some of these author demographic and behavioral issues and provide a framework for understanding how boundaries of age, culture, and geography of segmented markets will need to be thought about with respect to publishing, training, information management, and globalization.